Rediffusion scores a hat-trick of Agency of the Year award in Kolkata

Makes a clean sweep of 24 metals, Art Director of the Year, and Copywriter of the Year awards

BestMediaInfo Bureau | Delhi | March 5, 2013

Rediffusion-Y&R made a clean sweep at the Sambad Pratidin Srijon Samman Awards for Creative Excellence, held in Kolkata on March 2, 2013, to emerge as the Agency of the Year for the third year in a row.

For the last three years, Rediffusion-Y&R, Kolkata, has dominated the awards by consistently taking home the Campaign of the Year and Agency of the Year awards. This year, in addition to winning the Agency of the Year title, creative talents Niladri Deb won the Art Director of the Year award and Jyotismita Banerjea won Copywriter of the Year award, making it her second consecutive win. Both talents have grown with the agency over a almost eight years.

Rediffusion-Y&R's impressive haul of 24 metals included 14 silvers and 10 bronzes spanning across categories and media, including digital, print, and television. The winning campaigns included those done for MTS, Lafarge, Dey's Medical and Eveready.

The Srijan Samman Award is the only advertising award focused on advertising in Bengali and has been around for the past 13 years.

Applauding the excellent team, Sam Ahmed, Chief Creative Officer and Vice-Chairman, Rediffusion-Y&R, said, “We have an exceptional talent pool and are delighted to be rated No. 1 on our creative work.”

Amitava Sinha, COO, Rediffusion-Y&R, said, “A third on the trot Agency of the Year win is an acknowledgment of the strength of Rediffusion in Kolkata, the talent pool that we have, and our collaborative work culture where everyone irrespective of department is committed to delivering the best. We have had a consistent core team that has year-on-year been winning both businesses and awards while nurturing talent on an on-going basis.”

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