Pepsi makes the youth shoot, upload, comment and share – Abhi!
Launches innovative activation on social media to take its Abhi! proposition to the next level. Also, initiates India's first online, on-demand gig live streaming, #TheWorldsSmallestStage
BestMediaInfo Bureau | Delhi March 22, 2013
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Just 24 hours to prepare the script, shoot the video, edit and submit it online – in short 'Write, Shoot, Edit And Submit Abhi!' That's what 1,700 fans on Pepsi's social media platforms did last week. They uploaded more than 200 films taking Pepsi's proposition of Oh Yes Abhi! to the next level. The brand for the first time gave India's youth an exciting opportunity to showcase their talent and shoot a 60-second film. This revolutionary format - 'Pepsi Shot 60' – gave amateur movie makers an opportunity to bring alive their creative side and capture it in a never seen or heard before manner.
The top 10 entries of Pepsi Shot 60 contest will get an opportunity to showcase their work to the 3.6 million fans on Pepsi's Facebook community. The films will then open for voting, post which it's first, second and third winners will be selected. Apart from the three winners getting a monetary reward, the first winner will also bag an opportunity of getting an internship at a reputed film production company.
Moreover, music is everyone's love and yes entertainment is youth's passion. Pepsi brought it alive for consumers 'Right Here, Right Now' with India's first online, on-demand gig, #TheWorldsSmallestStage – it was live streaming on Pepsi's site, http://pepsiohyesabhi.com, as well as Yahoo homepage. The gig featuring Raghu Dixit opened by the upcoming band Spud in the Box and allowed fans who could vote for their favourite Dixit song in real time.
Commenting on the initiative, Homi Battiwalla, Senior Director - Marketing (Colas, Juices and Hydration), PepsiCo India, said, “We launched our new positioning, 'Oh Yes Abhi!' in India recently which is being taken forward in its true spirit by our latest consumer engagement programme on social media. The Pepsi Shot 60 contest is aimed at giving amateur movie makers a platform to showcase their talent with a refreshing twist. The contest challenged the youth to do something unconventional and we've seen great response with over 200 films in just 24 hours.”
He also added, “The #TheWorldsSmallestStage brought together the impatient young music lovers and gave them an opportunity to experience their music demi gods with a refreshing digital twist. The youth loves live gigs and we delivered just that for our fans on Facebook, Twitter and other platforms like Yahoo.”
“Today's generation is an impatient one that demands instant gratification. And we set out to do just that. While Pepsi Shot 60 was aimed at the impatience every budding filmmaker feels to get his or her first film out there, #TheWorld'sSmallestStage is probably the world's first online, on demand concert. When you want to listen to a song, it is wonderful if the artist plays exactly that for you. Even in a live, on-ground concert, the artistes have a set playlist. In the online world, we changed that playlist from being pre-set to one that was based on audience demand. With over 10,000 people attending the concert virtually, Pepsi bridged the gap beautifully between online platforms and real world experience,” commented Prashanth Challapalli, Business Head, Jack in the Box Worldwide.
For more information on participation details, terms & conditions, registration dates, etc., log on to www.facebook.com/pepsiindia or http://www.pepsiohyesabhi.com/shot60/ and follow on Twitter (@PepsiIndia).
Info@BestMediaInfo.com
Info@BestMediaInfo.com
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Pepsi makes the youth shoot, upload, comment and share – Abhi!
Launches innovative activation on social media to take its Abhi! proposition to the next level. Also, initiates India's first online, on-demand gig live streaming, #TheWorldsSmallestStage
Pepsi makes the youth shoot, upload, comment and share – Abhi!
Launches innovative activation on social media to take its Abhi! proposition to the next level. Also, initiates India's first online, on-demand gig live streaming, #TheWorldsSmallestStage
BestMediaInfo Bureau | Delhi March 22, 2013
Just 24 hours to prepare the script, shoot the video, edit and submit it online – in short 'Write, Shoot, Edit And Submit Abhi!' That's what 1,700 fans on Pepsi's social media platforms did last week. They uploaded more than 200 films taking Pepsi's proposition of Oh Yes Abhi! to the next level. The brand for the first time gave India's youth an exciting opportunity to showcase their talent and shoot a 60-second film. This revolutionary format - 'Pepsi Shot 60' – gave amateur movie makers an opportunity to bring alive their creative side and capture it in a never seen or heard before manner.
The top 10 entries of Pepsi Shot 60 contest will get an opportunity to showcase their work to the 3.6 million fans on Pepsi's Facebook community. The films will then open for voting, post which it's first, second and third winners will be selected. Apart from the three winners getting a monetary reward, the first winner will also bag an opportunity of getting an internship at a reputed film production company.
Moreover, music is everyone's love and yes entertainment is youth's passion. Pepsi brought it alive for consumers 'Right Here, Right Now' with India's first online, on-demand gig, #TheWorldsSmallestStage – it was live streaming on Pepsi's site, http://pepsiohyesabhi.com, as well as Yahoo homepage. The gig featuring Raghu Dixit opened by the upcoming band Spud in the Box and allowed fans who could vote for their favourite Dixit song in real time.
Commenting on the initiative, Homi Battiwalla, Senior Director - Marketing (Colas, Juices and Hydration), PepsiCo India, said, “We launched our new positioning, 'Oh Yes Abhi!' in India recently which is being taken forward in its true spirit by our latest consumer engagement programme on social media. The Pepsi Shot 60 contest is aimed at giving amateur movie makers a platform to showcase their talent with a refreshing twist. The contest challenged the youth to do something unconventional and we've seen great response with over 200 films in just 24 hours.”
He also added, “The #TheWorldsSmallestStage brought together the impatient young music lovers and gave them an opportunity to experience their music demi gods with a refreshing digital twist. The youth loves live gigs and we delivered just that for our fans on Facebook, Twitter and other platforms like Yahoo.”
“Today's generation is an impatient one that demands instant gratification. And we set out to do just that. While Pepsi Shot 60 was aimed at the impatience every budding filmmaker feels to get his or her first film out there, #TheWorld'sSmallestStage is probably the world's first online, on demand concert. When you want to listen to a song, it is wonderful if the artist plays exactly that for you. Even in a live, on-ground concert, the artistes have a set playlist. In the online world, we changed that playlist from being pre-set to one that was based on audience demand. With over 10,000 people attending the concert virtually, Pepsi bridged the gap beautifully between online platforms and real world experience,” commented Prashanth Challapalli, Business Head, Jack in the Box Worldwide.
For more information on participation details, terms & conditions, registration dates, etc., log on to www.facebook.com/pepsiindia or http://www.pepsiohyesabhi.com/shot60/ and follow on Twitter (@PepsiIndia).
Info@BestMediaInfo.com
Info@BestMediaInfo.com