McCain Foods parts ways with ZenithOptimedia

The company is planning to call a fresh pitch for its media duties. The account size is pegged at around Rs 10 crore

BestMediaInfo Bureau | Delhi | March 21, 2013

McCain Foods India has decided to part ways with ZenithOptimedia, its agency on record handling media planning and buying for the last three years. The company is planning to call a fresh pitch for its media duties. The account size is pegged in the region of Rs 10 crore.

Highly placed sources have confirmed the development with BestMediaInfo.com. However, officials at McCain Foods could not be contacted at the time of filing this report. When contacted, ZenithOptimedia CEO Satyajit Sen said, “If a client takes such a decision, we only have to say that we had a great relationship working for them and we wish them all the best in future.”

Leo Burnett is the creative agency of McCain Foods.

McCain Foods India is a 100% subsidiary of McCain Foods Canada, the world's largest producer of French fries and potato specialities. Since 1998, McCain has been engaged in agriculture R&D and in developing the frozen food market in India and subcontinent countries. McCain products are used by leading fast food chains, hotels, restaurants, catering companies and are popular for in-home consumption.

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