IAA-India collaborates with AFAA for Olive Crown Awards

These are India's first and only awards that salute excellence in communicating sustainability. The event will be held on April 1 in Mumbai

BestMediaInfo Bureau | Mumbai | March 21, 2013

The India Chapter of the International Advertising Association (IAA) will present the IAA Olive Crown Awards on April 1, 2013 at the Shangri-la Hotel, Parel, in Mumbai. Praful Patel, Union Minister for Heavy Industries and Public Enterprises, will be the Chief Guest.

Srinivasan K Swamy, President, IAA, said, “These are India's first and only awards that salute excellence in communicating sustainability. They are now acquiring the stature of a cause and I am very happy with the great acceptance they have received from all sections of the industry specially advertisers. You can expect to see many senior advertisers at the event.”

MG Parameswaran, Chairman, IAA Olive Crown Awards Committee, said, “The number of entries has registered a very satisfying increase, and the eminent jury were more than happy with their quality. We have received entries from across the Asian region and in fact some senior professionals based abroad will be flying into Mumbai to attend this prestigious awards function.”

Pradeep Guha, Vice-Chairman, IAA (Asia-Pacific region), said he was very happy that for the first time the IAA had collaborated with the Asian Federation of Advertising Associations (AFAA) in an event like this. “Such regional cooperation is the shape of things to come in the future and it is admirable that the Olive Crowns have gone pan- Asian in their third year itself,” he said.

It is expected that the who's who of the advertising, marketing and media industries would be present at this function. Entry is strictly by invitation. The event is presented by 9X Media and the Green partners for the awards are Hungama.com, Rajasthan Patrika and Panasonic India.

IAA in India has been quite active in the last few months. The industry witnessed a glittering IAA Leadership Awards, a well attended IAA Gender Sensitisation Seminar for various content developers, and a series of debates on aspects of marketing and communication under 'IAA Debates'. It will soon launch IAA Mentorship Webinars and two such webinars are scheduled in April itself. Many more knowledge-enhancing activities are also on the anvil.  

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