GEC Watch: Star Plus stays on top as Zee TV and Colors lose eyeballs

Life OK and SAB share No. 5 position in Week 11 of TAM 2013. Mastherchef India 3 on Star Plus opens at 2.1 TVR

BestMediaInfo Bureau | Delhi | March 21, 2013

Week 11 (March 10 - 16) of TAM 2013 has not seen any change in the pecking order of the top four Hindi general entertainment channels. According to viewership data sourced from TAM subscribers for the CS 4+, HSM markets, Star Plus continues to lead the pack followed by Zee TV at No. 2 and Colors at No. 3. Sony has strengthened its position at No. 4 while Life OK and SAB TV jointly hold the No. 5 position.

Star Plus' weekday shows continued to perform well in Week 11 helping the channel stand tall with a big margin. It clocked 273 GRPs (last week 272).

Zee TV lost 13 points this week recording 202 GRPs (last week 215).

Fiction shows failed to shore up Colors in Week 11 as the channel went below the 200-mark after a long gap in recent times. The channel garnered 187 GRPs this week (last week 214).

Sony Entertainment Television added 8 points to reach 163 GRPs this week (last week 155).

SAB TV and Life OK shared No. 5 position with 135 GRPs (last week, SAB had 135 GRPs and Life OK had 126 GRPs).

Star Utsav garnered 50 GRPs (last week 55).

Info@BestMediaInfo.com

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