CNBC-TV18 retains the legacy of Budget leadership for the past 13 years

Emerges as the leader amongst all English Business News channels for its coverage of Budget 2013

March 8, 2013:

TV Ratings agency TAM has declared viewership results for the week ending 7^th March (Week9 , 2013), comprising the budget performance of news channels. In keeping with its legacy of Budget leadership for the past 13 years, CNBC-TV18 has once again emerged as the leader amongst all English Business News channels for its coverage of Budget 2013.

CNBC-TV18 led in the Budget Week with a market share of 47% in English business news (Source: TAM, All India 0600-2400, CS AB Males 25+), while during Economic Survey coverage as well, CNBC-TV18 captured a lead with 47% market share (Source: TAM, All India 0600-2400, 27^th Feb CS AB Males 25+). On Budget Day, CNBC-TV18 delivered a 57% market share amongst English business news channels (Source: TAM, All India 1100-1245, 28^th Feb 2013, CS AB Males 25+).

CNBC-TV18 LEADS IN MARKET SHARE % ON BUDGET COVERAGE ACROSS THE FOLLOWING PROGRAMMING PEGS AND TIME BANDS:

Source: TAM, All India, CS AB 25+,Males, All India 

Time Band: 0600-2400 (Budget Week), 1100-1245 (Budget Day, FM speech), 0600-2400 (Eco Survey, 27^th Feb) 1535-1810 (FM Interview, 1^st March)

The Union Budget coverage has always been one of CNBC-TV18's tent-pole initiatives. As in earlier years, the Union Budget coverage on the channel was marked by a month long programming line-up, which included special shows & series, ground events, segments, vignettes, vox pops, polls and contests. Beyond broadcast, channel content was available across new media platforms including Moneycontrol.com, CNBC-TV18's affiliate portal. The channel also executed a comprehensive marketing plan across platforms, with a campaign around the channel's Budget 2012 theme, “The Last Flourish” which was further supplemented with tactical communication promoting the budget programming. The media plan spanned TV, Print, Out of home, New & social media. Advertising partners on CNBC-TV18 this year included Aditya Birla Group, State Bank of India, Binani, LIC of India, Amrapali, GE, Lloyd Airconditioners, IRB, RP Sanjeev Goenka Group, IBM.

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