Adfest 2013 names Taproot as Creative Agency of the Year
The agency emerged as the most awarded office across Asia with 11 metals including a Grand Prix and two Gold Lotus
BestMediaInfo Bureau | Delhi | March 20, 2013
The Adfest 2013 concluded yesterday in Pattaya, Thailand with the announcement of final winners in Film, Radio, Effective, Outdoor, Direct and Lotus Roots categories with Indian agencies bagging 17 medals, taking the overall tally to 33. Taproot India awarded the 'Creative Agency of the Year' as it emerged as the most awarded office among 33 city and offices across Asia with 11 metals including a Grand Prix and two Gold Lotus.
McCann Worldgroup was the second most awarded agency from India with 6 medals including one Lotus Root.
An elated Santosh Padhi, Chief Creative Officer and Co-Founder of Taproot India, said, “Nothing can be better than this for us at Adfest. We hope to continue our momentum and live up to our clients and industry expectation in the years to come.”
After winning 6 medals on the first day of the awards, Taproot India added 5 medals on the final day to become the most awarded agency across Asia. The agency also won a Grand Prix for the 'I'm Mumbai' campaign in Lotus Roots category. Besides, it bagged a Lotus Root for 'Save Our Sisters' campaign. The 'I'm Mumbai' campaign also won a Gold Lotus in Film category.
Leo Burnett was named 'Network of the Year'.
Full list of Indian winners:
Agency of the year | Taproot India | ||
Film Lotus | |||
I Am Mumbai | Mumbai Mirror | Taproot India | Gold |
Bindi/Aarti | Yatra.com | McCann Worldgroup India | Silver |
Morphy Richards- Corruption | Morphy Richards Juicers | Contract Advertising | Silver |
Mrs. Pinto | Panasonic SmooSpeak Video Door Phone | Scarecrow Communications | Bronze |
Girl Child | Kaun Banega Crorepati | Leo Burnett India | Bronze |
Fox Movies Subtitles | Fox Movies | Taproot India | Bronze |
IPL- Carnival | BCCI | Bang Bang Films | Bronze |
Radio Lotus | |||
Toothpaste/Diaper | Reliance Digital TV | Leo Burnett India | Bronze |
Direct Lotus | |||
THE PISSING LETTER | DIASTIX | BBDO | Silver |
Effective Lotus | |||
YOU SHAVE, I SHAVE | GILLETTE | BBDO | Effective Lotus |
Lotus Roots | |||
Abused Goddess 1/2/3 | Save Our Sisters | Taproot India | Lotus Roots |
Bindi/Aarti | Yatra.com | McCann Worldgroup India | Lotus Roots |
I Am Mumbai | Mumbai Mirror | Taproot India | Grande Lotus Roots |
Outdoor Lotus | |||
Franklin Gandhi/Queen Mao/Lincoln Fahd | Western Union Money Transfer | McCann Worldgroup India | Silver |
JFK/Elvis/Rosewell | Paper Shredder | DDB Mudra Group | Bronze |
ReCycled CD's | Rolling Stone | Taproot India | Bronze |
Franklin Gandhi/Queen Mao/Lincoln Fahd | Western Union Money Transfer | McCann Worldgroup India | Silver |
Press Lotus | |||
Horn/Bell/Duck | Volkswagen Passat | DDB Mudra Group | Bronze |
Hands can't be trusted- House Wife/Hands can't be trusted- Scientist | Videocon Mobile | McCann Worldgroup India | Bronze |
Visual Classified | Times Classified | Taproot India | Silver |
Abused Goddess 1-3 | Save Our Sisters | Taproot India | Bronze |
Interactive Lotus | |||
Harmonium Love | Mohan Music Palace | Webchutney | Bronze |
Design Lotus | |||
Strip the Summer | Killer Jeans | Grey Worldwide India | Silver |
Green Fold | Killer Jeans | Grey Worldwide India | Silver |
DONATE MORE | RED CROSS | Taproot India | Bronze |
Print Craft Lotus | |||
God | ATSS | McCann Worldgroup India | Silver |
Country side Bar/Fish Market/Toilet | Nima Bartan | Taproot India | Bronze |
Camouflage Toilet/Camouflage Kitchen | Bajaj Exhaust Fans | Leo Burnett India | Bronze |
Abused Goddess 1-3 | Save Our Sisters | Taproot India | Silver |
Face 1/Face 2/Face 3 | Prayas Bharti Trust | Taproot India | Bronze |
Film Craft Lotus | |||
IPL- Carnival | BCCI | Bang Bang Films | Silver |
Giving is Magic | ICICI Bank | Corcoise Films | Silver |
Morphy Richards- Corruption | Morphy Richards Juicers | Contract Advertising | Silver |