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abm communication wins creative mandate of Urban Country

The footwear brand, aimed at corporate executives, is making its India debut today

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BestMediaInfo Bureau
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abm communication wins creative mandate of Urban Country

abm communication wins creative mandate of Urban Country

The footwear brand, aimed at corporate executives, is making its India debut today

BestMediaInfo Bureau | Delhi | March 25, 2013

publive-imageFollowing a multi-agency pitch, abm communications has bagged the creative mandate for the India launch of Urban Country.

Urban Country, a premium leather shoes and accessories brand, is known for its products designed especially for corporate executives. From the house of the $20 million group, Suri Shoes, one of India's larger shoe manufacturers and exporters, Urban Country is slated for launch today.

Rakesh Suri, Managing Director, Urban Country, said, “Our intent to create a strong and aspirational retail brand that redefines fashion-at-work in addition to building an extraordinary shopping experience for our customers brought Urban Country and abm communication together. In our search for a brand consultant, we realised that abm communication was the best choice. The agency combines the right mix of strategic thinking and creative development, thus giving us a concrete direction. The brand that we have envisioned is coming up extremely well.”

Abhijit Basu, Managing Director, abm communication, commented, “Our critical focus is to design and deliver brand communication for Urban Country which has a sophisticated international appeal and excites Indian executives who prefer comfort and quality. Addressing these core values, we aim to position Urban Country as a unique corporate lifestyle for the discerning customers. Moreover the chemistry between the brand and the customer is likely to be great.”

In 10 years of its operations, abm communications has built a team of talent working on a client base comprising the Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, Evok, to name a few.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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