GEC Watch: Colors closes gap with Star Plus; Sony makes big jump

Premiere of Khiladi 786 with a 5.1 TVR boosts Colors; Filmfare Awards on Sony fetched 3.6 TVR in Week 8 of TAM 2013

BestMediaInfo Bureau | Delhi | February 28, 2013

Colors has bounced back to No. 2 position on the back of the premiere of Hindi movie 'Khiladi 786' on Saturday, February 23, fetching 5.1 TVR. The second biggest gainer in Week 8 of TAM 2013 was Sony which added 24 points on the back of Filmfare Awards that aired on Sunday, February 17, 2013 and fetched 3.6 TVR.

According to viewership data sourced from TAM subscribers for the CS 4+, HSM markets, February 17-23, 2013, Star Plus continues to lead the Hindi general entertainment channels. However, the lead margin has narrowed to 13 points. Colors is closely followed by Zee TV at No. 3. Sony, Life OK and SAB TV remained at No. 4, 5 and 6, respectively.

Star Plus has held its leadership but the lead margin has narrowed to 13 points in Week 8. The channel has clocked 248 GRPs (last week 259).

Riding on the premiere of Khiladi 786, Colors has regained the No. 2 position. The channel fetched 235 GRPs this week (last week 205).

Despite adding a few points, Zee TV was pushed to No. 3. The channel clocked 231 GRPs this week (last week 226).

At No. 4, Sony Entertainment Television jumped by 24 points on the back of Filmfare Awards. The channel recorded 188 GRPs (last week 164).

Life OK continued at No. 5 for the second consecutive week. The channel has recorded 144 GRPs (last week 142).

SAB TV has added 2 points to reach at 138 GRPs (last week 136).

Star Utsav garnered 51 GRPs in Week 8 (last week 51).

Info@BestMediaInfo.com

Info@BestMediaInfo.com