Black Swan bags creative duties of Kerala's Media One

The agency will be responsible for the 360 degree campaigns, print, outdoor and other activations for the broadcaster

BestMediaInfo Bureau | Delhi | February 12, 2013

Black Swan founders - Raman P Namboothiri, Pradeep Menon and Rajesh M Rajagopalan

The Kerala-based Black Swan India has won the creative duties of Media One, the upcoming general entertainment channel in Malayalam. Operated by Madhyamam Broadcasting Ltd, Media One offers a mix of entertainment and news based programmes. With a remarkable tradition of fearless journalism spanning more than 25 years, Madhyamam is one of the most-circulated vernacular dailies in the Middle East as well as Kerala.

Black Swan India won the account after a multi-agency pitch. Confirming the appointment of Black Swan as their creative agency, Deputy CEO of Media One M Sajid, said, “Black Swan clearly understood the principles Media One stands for and presented a creative platform that goes along with the kind of brand image we want to portray.”

Black Swan will be responsible for the 360 degree campaign, predominantly print, outdoor and activations which cover Kerala as well as GCC markets.

Raman P Namboothiri, MD and CEO of Black Swan, said, “Media One is a one-of-a-kind channel and our campaign reflects its uniqueness. It is an exciting brand to work on and the best thing that happened to Black Swan ever since its inception.”

Media One TV is headquartered at Kozhikode, Kerala, with news bureaus in New Delhi, Dubai, Riyadh, Thiruvananthapuram, Kochi and Malappuram. Dr Abdussalam Ahmad is the CEO of the channel. The channel boasts of the biggest state-of-the-art studio complex in South India.

Black Swan India is a start-up agency co-founded by Raman P Namboodiri, Pradeep Menon and Rajesh Rajagopalan who each have more than 15 years' experience in advertising industry.  It is predominantly a creative agency offering strategy and creative solutions. The agency's major accounts include Paul Alukkas Jewellery, Allieds Lifestyle, My Little Heart, Best FM, United Sanitation Devices, Rahna Homes, etc.

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