MEC India wins Bluestone.com's media business

The agency's Bangalore office will handle the account of the online store for fine jewellery and accessories

BestMediaInfo Bureau | Delhi | January 15, 2013

MEC India has been awarded the media duties for BlueStone.com, the online store for fine jewellery and accessories. The relationship begins with immediate effect. Founded by Gaurav Singh Kushwaha, BlueStone.com is funded by Accel Partners.

Speaking on the development, Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC's sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership.”

T Gangadhar, Managing Director, MEC India, said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India.”

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