IAA announces call for entries for Olive Crown Awards

With entries expected from many countries like Japan, Korea, Taiwan, Indonesia, Thailand, Malaysia, winning an Olive Crown will be more prestigious this year

BestMediaInfo Bureau | Mumbai | January 8, 2013

In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is the first ever Indian, and possibly global, award for creative excellence in communicating sustainability. The added feature this year is that the Olive Crown will invite entries from across Asia.

Olive Crown Awards were launched by IAA at the Goafest 2011 two years ago. It blossomed into a large, well-attended standalone event in Mumbai last year. With entries expected to be received from many countries like Japan, Korea, Taiwan, Indonesia, Thailand, Malaysia, etc., winning an Olive Crown will be more prestigious this time.

Srinivasan Swamy, Chairman, RK Swamy BBDO and President IAA, said, “These awards which salute creativity in green advertising serve to bring sustainability to the top of the strategic agenda. Marketers have been realising that sustainability is a key differentiator these days and this has helped make these awards popular.”

MG Parameswaran, Executive Director, DraftFCB Ulka and Chairman, Olive Crown Awards Committee, commented, “The Olive Crowns have found universal acceptance amongst the creative community and this year too, we would be having a jury consisting of some of the finest and most respected names in the creative fraternity. Keeping in mind that these awards are treated almost as a cause, we do not charge any fee for the entries. We are glad we have a mature sponsor in the form of 9X Media.”

The call for entries Form can be downloaded from http://www.iaaindiachapter.org and the last date for entries is January 31, 2013. The presentation ceremony will be held in the first half of March in Mumbai.

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