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Dentsu Communications wins Jos Alukkas creative mandate

The account will be handled by Dentsu's Kochi office. The brand has lined up a Rs 550-crore expansion plan

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Dentsu Communications wins Jos Alukkas creative mandate

Dentsu Communications wins Jos Alukkas creative mandate

The account will be handled by Dentsu's Kochi office. The brand has lined up a Rs 550-crore expansion plan

BestMediaInfo Bureau | Delhi | January 15, 2013

publive-imageDentsu Communications has won the creative mandate of Jos Alukkas, one of South India's largest jewellery groups. Jos Alukkas's relationship with gold began as early as 1964; they take pride in being the first jewellery group for having received an award for quality.

With expansion plans targeted at scaling the national market and the Asia Pacific region, it plans to invest over Rs 550 crore to establish itself further in the southern markets while slowly moving into the four metro cities at the same time. They already have 26 showrooms spanning Kerala, Tamil Nadu, Karnataka, Pondicherry and Andhra Pradesh.

Jos Alukka, Chairman of Jos Alukkas, said, “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they'll help us connect better with our customers.”

Arijit Ray, CEO, Dentsu Communications, said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the South. We are absolutely thrilled to have a reputed jewellery house like Jos Alukkas as our first client in our Kochi operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas. I am sure Saji Jayakumar and the team at Kochi will work very closely with the brand team to take this relationship to next level.”

Suresh Mohankumar, Head of Planning, Dentsu Communications, said, “Jos Alukkas as a brand has always defined itself very well. The core of the brand is 'bandham'. At a time when most of the stories on jewellery are transactional in nature, it gives us a great opportunity to use this core to further distance Jos Alukkas from competition. For creators of stories Jos Alukkas is a virtual gold mine.”

 

Ashwin Parthiban, Regional ECD South, Dentsu Communications, commented, “I'm really looking forward to working on a brand with such a sharply defined raison d'être.”

 

Jeejo PP, Corporate Marketing Manager, Jos Alukkas, added, “The campaign that broke recently with South superstar Vijay and his mother Shobha Chandrashekar is the talk of the town. We're looking forward to do more exciting work with the Dentsu team which will stand out from the clutter.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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