Colors is 'Presenting Sponsor' for IAA Leadership Awards

To be held on February 2, 2013 in Mumbai, the first ever IAA Leadership Awards will honour outstanding individuals in the fields of marketing, advertising and media

BestMediaInfo Bureau | Delhi | January 14, 2013

The International Advertising Association's (IAA) India Chapter has roped in general entertainment channel Colors as the 'Presenting Sponsor' for the first ever IAA Leadership Awards to be held in Mumbai on February 2, 2013.

The IAA Leadership Awards celebrates individual innovative thinking and performance excellence. The Awards also indirectly seeks to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for the brand's success by having all three functional disciplines honoured simultaneously.

Talking about the association Raj Nayak, CEO, Colors, said, “As an organisation we have always supported industry initiatives. Recently we sponsored The Advertising Club's Effies, among others. This is yet another step in that direction.”

Nayak further said, “This is the first time when marketing professionals (clients), advertising professionals from both disciplines – creative and media – and professionals from media (print TV, radio, digital, etc.) will come under one roof to honour excellence across all the three disciplines, and we are extremely happy and excited to be part of this initiative by the IAA.”

Srinivasan Swamy, President of International Advertising Association, India Chapter, said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. Colors is one the fastest growing and a respectable media brand and we are extremely grateful and happy they have come forward to support this initiative. The awards night promises to be a memorable one with top entertainment and celebrations. I am also very grateful to the Minister for Information & Broadcasting Manish Tiwari for agreeing to be our Chief Guest for the awards night.”

The IAA is the only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. It comprises corporate members, organisational members, educational affiliates as well as 56 chapters with individual members and young professionals from 76 countries including the top ten economies of the world. lAA is 74 years old and is headquartered in New York. Membership to the India Chapter is by invitation only. Recently it admitted Young Professionals in a new class of membership.

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