Tribal DDB wins Marico's Set Wet

Plans to develop digital initiatives and creative units for the brand which operates in a highly cluttered space

BestMediaInfo Bureau | Delhi | December 17, 2012

Following a multi-agency pitch, Tribal DDB India has won the digital mandate for Marico's Set Wet Range. The Set Wet range of products comprises deodorants, hair styling products such as hair cream and hair gels, and spray talc.

On winning the account, VenkatMallik, President, Tribal DDB & Rapp India, said, “It's fantastic to get to work with the team at Marico. Set Wet operates in highly cluttered categories and it's important to create an exciting and clutter-breaking creative solution. We are eagerly looking forward to launch a series of breakthrough digital initiatives and creative units.”

Tribal DDB India is India's leading full service creative digital agency which offers end-to-end digital branding and marketing solutions. Tribal DDB India's clients include Emirates, Kimberley Clark, McDonald's, Dr Batra and Unilever among others.

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