JWT Chennai designed and conceptualised the name and logo of the IPL team. The Sun Group has named its IPL team Sun Risers, symbolising birth of a new life
JWT Chennai designed and conceptualised the name and logo of the IPL team. The Sun Group has named its IPL team Sun Risers, symbolising birth of a new life
BestMediaInfo Bureau | Delhi | December 26, 2012
Sun Group, Indian Premier League's hottest entrant and promoter of the Hyderabad IPL franchisee, unveiled the name and logo of its IPL team, designed and conceptualised by JWT. The Sun Group has named its IPL team Sun Risers, symbolising birth of a new life.
JWT has designed the team logo and team identity and will be working on the entire 360 communication for Team Sun Risers. The jersey launch will be closer to the IPL season.
“The brief to the agency was simple: 'How best can you bring alive the name and logo of the team?' Senthil and his team came up with the wonderful idea of using silhouettes to bring alive the power of the sun and the soaring eagle. Once the idea was cracked, the film was completed in a record four days along with digital initiatives like getting the website up and running, creating the Facebook page and a Twitter account,” said ML Raghavan, VP and General Manager, JWT Chennai.
The complete online and social media content for Sun Risers is being managed by Hungama Digital Services (HDS). JWT acquired HDS earlier this year and works with them to offer digital marketing and social media solutions to its clients.
The 'Sun Risers' logo depicts an eagle soaring high, looking into the core of a rising sun, absorbing the colours of the bright star to become 'one with the sun'. The new identity encapsulates the valour, chivalry, endurance, independence and fearlessness of the eagle synthesising with energy and radiance obtained from the sun.
Sharing his thoughts on the conceptualisation and execution of 'chanthem', the first brand film for Sun Risers, Senthil Kumar, National Creative Director, JWT India, said, “The 'chanthem' is a visual idea amplified by a rocking chant created by Swarathma The Band. Shooting in the morning magic light hours only, i.e., shoot only when the sun is rising between 5 AM and 7 AM for a few days until we got the right shots, but since time was limited we captured a combination of natural light and studio light and put this film together with some intense post production. It was a step-up moment for the production team.”
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