DDB Mudra wins Union Bank's creative mandate

The account size for the bank's corporate brand advertising is estimated at around Rs 40 crore  

BestMediaInfo Bureau | Mumbai | December 11, 2012

Following a multi-agency pitch which included majority of the leading advertising agencies, Union Bank of India has vested its sole mandate for corporate brand advertising with DDB Mudra. The account size is estimated at around Rs 40 crore.

On winning the account, Rajiv Sabnis, President, DDB Mudra Group, said, “It is a matter of immense pride and delight that Union Bank has retained the services of DDB Mudra as the sole custodian of their corporate brand mandate. We look forward to building the brand further and continuing to create breakthrough communication for Union Bank as we have done over the last six years. Today, Union Bank's campaign centered on the thought 'Your dreams are not yours alone' has become the benchmark of effective and impactful communication."

S Aftab, Union Bank's General Manager, Corporate Communications, Support Services & Branch Expansion Departments, said, "DDB Mudra understands our brand and the teams have the necessary skills to build on our promise of 'Your dreams are not yours alone'. We saw that in their presentation and creative expression. We look forward to their continuing contribution in our quest to make Union Bank one of the most successful bank brands ever."

Sonal Dabral, Chairman & CCO, DDB Mudra Group, commented, “Union bank of India has been a truly inspiring partner for DDB Mudra. It's this partnership that helped create the pathbreaking, soulful and insightful campaign 'Your Dreams Are Not Yours Alone'. We are therefore honoured and excited to be able to continue this partnership, creating great work and dreaming bigger dreams. Together.”

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