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Big FM rolls out ‘Sabse Happy New Year’ campaign

Standup comedians Bharti Singh, VIP Sanket Bhosale take listeners on a laughter-filled recap of 2012 across 31 Hindi-speaking markets 

BestMediaInfo Bureau | Mumbai | December 28, 2012

92.7 Big FM has launched a unique campaign which encourages listeners to ring in the New Year in good spirits. Called ‘Sabse Happy New Year’, Big FM has associated with popular standup comedians Bharti Singh, VIP and Dr Sanket Bhonsale who take listeners on a laughter-inducing recap of the year gone by. The specially created segment kicked off on December 26, 2012 and airs at regular intervals throughout the day across 31 Hindi-speaking markets.

The three distinguished standup comedians, in their inimitable style, take listeners on a journey that defines 2012. While Bharti Singh along with alter ego Lalli narrate their hysterical takes on the issues that ruled 2012, VIP with his unique ability to mimic more than 50 personalities makes listeners roll with laughter as he highlights the biggest newsmakers of the year. Dr Sanket Bhonsale, doctor-turned-Munna Bhai, will wrap up the year in style with his humorous takes on Bollywood, sports and other day-to-day affairs which affect the common man.

A company spokesperson said, “As 2013 fast approaches, we believe that the New Year deserves to be brought in with laughter and good mirth. Through the ‘Sabse Happy New Year’ campaign, we are encouraging our listeners to welcome the New Year with happiness and hope. We are really excited to have Bharti Singh, VIP and Dr Sanket Bhonsale recapping the year in a light-hearted manner, especially because it enables us to engage our listeners while spreading joy in their lives.”

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