Tarun Nigam to lead VivaKi Partnerships operations of VivaKi Exchange

Nigam is at present Executive Director, Starcom North. He will report directly to Mona Jain, CEO, VivaKi Exchange

BestMediaInfo Bureau | Delhi | October 19, 2102

VivaKi Exchange has announced the appointment of Tarun Nigam as COO for Vivaki Partnerships. Nigam is currently Executive Director, Starcom North. He will be based in New Delhi and report directly to Mona Jain, CEO, VivaKi Exchange.

VivaKi Partnership, a special unit housed under VivaKi Exchange, is a focused initiative by VivaKi to pursue partnerships with local full service agencies and media agencies in Tier 2 and 3 markets. These partnerships are in the form of exclusive relationships to support the agencies on their strategic product, and provide value-added services. Additionally, VivaKi Partnerships also works with small-size advertisers to help them achieve better pricing value on their media spends.

Commenting on the appointment, Jain said, “Our game is changing. To write the next chapter of VivaKi Partnerships, we were looking for someone who has the right mix of maturity and hunger, someone with a broad exposure to communication and marketing and who comes with a business, not just media, bias. Tarun fits the bill nicely.”

An MBA in Marketing from Philippine Christian University, Manila, Nigam  has over 18 years of experience; the first four years were in TV production and marketing house United Television (UTV) and the next eight in WPP Media (Mindshare, Maxus and MediaCom); and most recently at Starcom MediaVest Group. In his stint at WPP's various agencies, he worked on accounts such as Gillette, Ranbaxy, Hero Honda, LG Electronics, American Express, NIIT and Monte Carlo.

Nigam played a key role in streamlining SMG India's operations by taking on the additional responsibility of National Director Business Impact.

Nigam said, “I really liked the model of VivaKi partnerships and felt that the role is the right fit for me. I am looking forward to taking VivaKi partnerships to the next level.”

Explaining the enhanced focus on VivaKi Partnerships, Srikant Sastri, Country Chair, VivaKi India, said, “Over the past two years, we have achieved tremendous success in building a viable model for Tier 2 & 3 markets as well as small advertisers. We are now moving from a start-up phase to a growth phase by putting a stronger organization in place.”

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