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Saatchi & Saatchi bags HCL Infosystems' tab business

The Rs 20-25 crore business was won in a multi-agency pitch involving Lowe Lintas, Meridian and M&C Saatchi

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Saatchi & Saatchi bags HCL Infosystems' tab business

The Rs 20-25 crore business was won in a multi-agency pitch involving Lowe Lintas, Meridian and M&C Saatchi

BestMediaInfo Bureau | Delhi | October 9, 2012

publive-imageSaatchi & Saatchi has announced the addition of IT major HCL Infosystems to its portfolio in Delhi. The agency will handle the creative duties for HCL's tablet business – ME. Worth an estimated 20-25 crore, the business was won in a multi-agency pitch involving Lowe Lintas & Partners, Meridian and M&C Saatchi.

Commenting about the win, Matt Seddon, CEO, Saatchi & Saatchi India, said, “We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a lovemark.”

Gautam Advani, Business Unit Head - Mobility, HCL Infosystems, said, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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