DNA’s readership grows in Mumbai where both TOI and HT have witnessed a slight decline in their average issue readership
BestMediaInfo Bureau | Delhi | October 3, 2012
The second quarter of IRS 2012 has brought no surprise in Delhi and Mumbai markets, the traditional battlefields for English dailies. In Delhi-NCR, Hindustan Times (HT) remains the No. 1 English language daily for the 10th time in a row. The newspaper has recorded an AIR of 22.09 lakh in Delhi-NCR while its closest competitor, The Times of India (TOI), has 21.34 lakh readers.
Despite its numero uno position in Delhi, HT has registered a negative growth of 1 per cent losing 18,000 readers, and TOI has grown by 1 per cent over the last round of the survey by adding 16,000 readers in IRS Q2 2012. In other words, TOI has succeeded in closing the gap to some extent in the Delhi market.
In Mumbai, TOI continues to be the distant leader with 1.6 million readers. By adding 72,000 readers in the last one year, HT remains the No. 2 English daily in that market with an AIR of 7.88 lakh. However, both the dailies have witnessed a slight decline in their readership in IRS Q2 2012.
HT is closely followed by Mumbai’s largest read tabloid Mumbai Mirror, from The Times of India stable, at No. 3 with an AIR of 7.87 lakh.
DNA remains the No. 4 newspaper in any format and No. 3 broadsheet newspaper according to the average issue readership (AIR). DNA has recorded an AIR of 7.38 lakh in Q2 of IRS 2012. Unlike TOI and HT which have seen negative growth in the Mumbai market, DNA has added 9,000 readers in this quarter.
In terms of Total Readership, DNA remains the second largest read English broadsheet daily in Mumbai with 14.56 lakh readers while Hindustan Times has 11.62 lakh readers.