Hungama Digital Media partners with Adsmobi to sell mobile ad inventory

As part of the partnership, Hungama will monetise Adsmobi's premium advertising traffic in India, bringing more brand advertisers to the mobile arena

BestMediaInfo Bureau | Delhi | October 25, 2012

Hungama Digital Media Entertainment has announced a partnership with global mobile media buying platform Adsmobi Inc. for mobile advertising to monetise India inventory. Adsmobi focuses on placing successful mobile campaigns for mobile advertisers. Hungama Digital Media has successfully managed mobile campaigns for 350 brands globally.

As part of the partnership, Hungama will monetise Adsmobi's premium advertising traffic in India, bringing more brand advertisers to the mobile arena in India. Adsmobi currently serves 40+ billion ad requests monthly with its connection to 60,000+ mobile app developers.

Ramy Yared, Co-Founder and Managing Director of Adsmobi Inc., commented, “Adsmobi generated increasing revenues and ties to advertisers in the mobile advertising industry of India. It is one of our core emerging markets. Therefore, we are pleased to be able to partner with Hungama Digital Media Entertainment and we are certain this partnership will add value to India's mobile ecosystem with Hungama's strong foothold in the local media industry together with our strong strategic capabilities in mobile advertising.”

Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media Entertainment, said, “With 900 million mobile phone users and 108 million active mobile Internet users, India has emerged as one of the largest mobile advertising destinations in the region. Mobile advertising has enticed brands and grown significantly in the last year. The boom in App economy has set the stage for driving next level of growth for mobile advertising in India along with economical smartphones and increased video consumption trends. Brands realise the potential of the medium and soon mobile marketing will be an essential part of the marketing mix plan.With our partnership with Adsmobi, we will be able to provide the platform to enable agencies and brands to develop mobile rich campaigns.”

According to recent research from Adsmobi and mobile Squared, the rise in smartphones is encouraging a faster-than-expected adoption of mobile Internet and app usage, and this is further cementing the mobile advertising opportunity. By the end of 2012, it is predicted that smartphones will account for 33 per cent of all active mobile devices throughout the Asia 10 (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) countries. Industry reports show that mobile advertising in India stands at about Rs 100 crore at present. With a growth rate of more than 44 per cent and 5,792 million ad impressions served, this standing is way ahead of its immediate next, Indonesia, which shows a growth rate of 31 per cent and scoring 3,921 million ad impressions.

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