Commonwealth puts together leadership team at Mumbai hub

Loveleen Raina is Regional Business Leader, Sandip Mahapatra is Regional Planning Director, and Steve Hugh joins as Regional Creative Director

BestMediaInfo Bureau | Delhi | October 23, 2012

Commonwealth, the General Motors centric communication agency which is a joint partnership between McCann and Goodby Silverstein and Partners, has put together a formidable team at the Mumbai hub.

The Senior Leadership Team includes Loveleen Raina as Regional Business Leader. She comes with impressive credentials of not only prior experience on the GM business, but also that of managing agency operations in Delhi and Mumbai. And in addition, she has led the regional hub for Motorola while at Ogilvy.

The Creative function will be led by Regional Creative Director Steve Hugh who shifts from Ogilvy Dubai and has worked in Singapore, Malaysia, Vietnam, Hong Kong, New Zealand and the UK. He brings extensive automobile experience, having worked in brands such as Volvo, Volkswagen, Toyota and Honda. Starting with Saatchi & Saatchi London and moving on to Collett Dickenson Pearce, he has worked with Colenso BBDO in Auckland, O&M in Singapore for four years, and then joined Saatchi & Saatchi Kuala Lumpur as Creative Director, where he worked on the regional Guinness repositioning and wrote the “Greatness” tagline that was run globally. A Cannes Gold Lion and multiple D&Ads, Cios, Cannes and One Shows find a place on Steve's desk.

Sandip Mahapatra is the Regional Planning Director and will lead the Strategic Planning function. This is his second stint with McCann. A few years ago, Mahapatra headed the planning function for McCann North India before leaving for Indonesia. He has worked across the Asian region and is well regarded for his insightful and astute thinking. His articles form part of Jean Marie Dru's celebrated book 'Disruption'.   Automobiles are a passion for him and he has a vast body of knowledge in the category.

Commenting on the leadership team, Prasoon Joshi, President, McCann Worldgroup South Asia, and Board member of Commonwealth Global, said, “Commonwealth is a drive for excellence and efficiency and I am pleased to have such an experienced and talented leadership leading the Mumbai hub.”

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