Allied Media picks up new businesses worth Rs 150 cr in 2 months

The agency has set up a new special business cell and a core strategy cell which helped in bagging these key clients 

BestMediaInfo Bureau | Delhi | October 30, 2012

Over the last two months, Allied Media has bagged a slew of clients. The new clients include DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism and DSK Hyosung. The marketing spends of these brands is a good Rs 150 crore. Allied Media will offer these clients a 360-degree media service, which would encompass strategic planning, media buying and implementation.

With this the capitalised billings of Allied Media has scaled up to Rs 1,200 crore. Allied media has set up a new special business cell and a core strategy cell supported by a data centre. This initiative has resulted in Allied Media bagging these key clients.

Geared to meet the emerging market scenario, the strategy cell promises to offer its clients consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation. The newly introduced business cell and strategy cell will give the clients a competitive advantage in the media and communications domain.

Shripad Kulkarni

Shripad Kulkarni, CEO, Allied Media, said about the business wins, “On buying and implementation, for some time now, we are already the best in class. Our USP is our unique approach to marcom solutions for our clients. Marcom solutions have got to be customised and dynamic. Our approach fuses marketplace dynamics, consumer research, statistical analytics and practical commonsense analytics in good measure. As we hone it better, it will deliver even better results.”

Some of Allied Media's esteemed clientele include brands like Future Group, Sahara Group, Panasonic, Canon, and Toyota, to name a few.

Info@BestMediaInfo.com

Info@BestMediaInfo.com