MindShift bags social media duties of Big CBS Networks

The digital agency is all set to take the much-awaited singing reality show, The X Factor, to  a new level through the high-decibel campaign 'Xport to LA'

BestMediaInfo Bureau | Delhi | September 24, 2012

Having won the digital mandate of Big CBS Networks, Mumbai-based digital agency MindShift Interactive will bet big on Facebook and Twitter to bring the network's fans closer to the channel.

With simulcasts working well for Big CBS Networks , with its latest show America's Got Talent topping shows airing on English GECs, garnering a GRP of 5.96, MindShift Interactive is all set to take Big CBS's much-awaited singing reality show, The X Factor, to an all-new level with a high-decibel campaign.

The campaign provides an incentive to winners to be flown to Los Angeles, USA, to watch Britney Spears, Demi Lovato, Simon Cowell and LA Reid live in action in the studios of The X Factor. Aptly named 'Xport to LA', the contest will run across the Big CBS Facebook pages, Prime, Love and Spark channels, and takes users through various levels similar to the show, in order to acquire a passport to be flown off to LA. The strategy is taken forward onto Twitter creating virality with the usage of #Xfactor as a hashtag, engaging influencers and viewers.

Zafar Rais, CEO, MindShift, said, “With Big CBS Networks targeting premium audiences, the overall social media strategy for the network will ensure it meets the entertainment penchant of the upwardly mobile audience seeking quality content. We are all set to create digital outreach on the basis of our consumer and industry insights that truly promises mindshifts within the space.”

The network is focused on building a loyal, long-term fan following using the power of digital media. Rais added, "We really want people to have an immersive experience and our campaigns are aligned to ensure we achieve this.

Info@BestMediaInfo.com

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