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Hyundai showcases ICC World T20 'First Ball'

Special customer engagement activities held at dealership locations in 6 cities

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Hyundai showcases ICC World T20 'First Ball'

Hyundai showcases ICC World T20 'First Ball'

Special customer engagement activities held at dealership locations in 6 cities

BestMediaInfo Bureau | Delhi | September 14, 2012

publive-image Nalin Kapoor-Sr. General Manager & Group Head – Marketing- HMIL at the Preview of ICC World Twenty20 First Ball

Reiterating its commitment towards cricket, Hyundai Motor India (HMIL) yesterday showcased the 'First Ball' for ICC World Twenty20 2012. Hyundai holds the exclusive rights to showcase the set of cricket balls which will be used in the first match of the ICC World Twenty20 on September 18 in Sri Lanka.

Representatives from Hyundai will hand over the set of cricket balls to the match umpire an hour prior to the opening match between Sri Lanka and Zimbabwe. The umpires will choose and decide which cricket ball will be used in the match.

BS Seo, MD & CEO, HMIL, said, “The ICC World Twenty20 2012 is a great opportunity for us to combine a nation's passion with Hyundai's commitment to the sport. We are delighted to be associated with ICC as Official Partner till 2015. With the showcase of the 'First Ball', we aim to reach out to our customers and provide them with an unmatched experience and at the same time build up the momentum for this landmark cricketing event.”

For Hyundai customers, the first cricket ball was showcased in six cities – New Delhi, Mumbai, Chennai, Hyderabad, Ahmedabad and Lucknow. The cricket balls were displayed in specially branded Eon cars. To add to the excitement among the cricket fans, special activities were organised at dealership locations, which included games and quizzes on cricket trivia, contests on juggling balls, and a special graffiti wall where fans were able to pen their thoughts and cheer their favourite teams and players. The preview was organised at select Hyundai dealerships from September 6-9, 2012.

As part of the ICC World Twenty20 activities, Hyundai had earlier in July 2012 kicked off the campaign by introducing the 'Trophy Tour' which was held in New Delhi, Mumbai and Chennai.

Info@BestMediaInfo.com

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