Genesis Burson-Marsteller retains Visa

To lend counsel and tactical support to Visa's ongoing communications efforts

BestMediaInfo Bureau | Delhi | September 19, 2012

Genesis Burson-Marsteller, South Asia's leading integrated communications consultancy, today announced it has signed on Visa, global leader in technology payments solutions. Genesis Burson-Marsteller, as part of a one-year retainer, will support Visa in further communicating the benefits of electronic payments, and the company's latest developments in safe and efficient payment innovations. Further, Genesis Burson-Marsteller will support Visa's commitment to financial inclusion for all of India.

“Visa is moving at a fast pace in delivering access, safety and ease to financial transactions for businesses, governments as well as individual consumers around the globe,” stated Prema Sagar, Principal and Founder of Genesis Burson-Marsteller. “As Visa further develops what is already the most advanced payment processing network in the in the world, we are delighted to be working with them to highlight these advancements through strategic and targeted communications.”

Genesis Burson-Marsteller will lend counsel and tactical support to Visa's ongoing communications efforts using targeted media outreach in the technology and consumer space, as well as conduct stakeholder education and engagement. The programme will be targeted at showcasing Visa's leadership in the sector.

Visa is the latest among a long list of industry leaders by whom Genesis Burson-Marsteller has been retained to provide targeted communications strategy and programme implementation. Celebrating 20 years as India's leading integrated communications consultancy, Genesis Burson-Marsteller serves its clients with strategic counsel and programme development across the spectrum of public relations, public affairs, digital marketing and corporate responsibility.

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