First Indian Idol and now KBC, Sony woos online audiences

The one-stop destination offers ability to train oneself by playing the KBC 'Web Game' and engage with the lovable “Computer-ji” app

BestMediaInfo Bureau | Delhi | September 10, 2012

Sony Entertainment Television has been continuously exploiting the digital mediums to woo its online audiences. Post the success of MyIndianIdol.com, MSM is offering viewers to engage with India's favourite game show Kaun Banega Crorepati on its official portal www.KBCSony.com.

The one-stop destination for all KBC fans offers – ability to train oneself by playing the KBC 'Web Game', get unseen snippets, watch contestants' journey onto the hot seat  and engage with the lovable “Computer-ji” app.

For the first time in the history of Indian Idol, auditions were also held online for recently concluded sixth season of and users got a chance to participate by uploading their audition videos on MyIndianIdol.com. An overwhelming response led to more than 15,000 entries with people uploading videos from every corner of the country.

MyIndianIdol.com also enabled viewer engagement through an innovative and dynamic application called the “Popularity meter' where users knew how popular their favourite contestants were on a daily basis.

These features were supplemented with a large dose of special moments, blogs and videos that led MyIndianIdol .com to garner more than 21 million views worldwide.

Nitesh Kripalani, Senior Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said –“For the first time in Indian Idol's history, MyIndianIdol.com not only provided an online platform to discover talent across India, but also enabled online engagement of viewers.”

Sneha Rajani, Senior EVP & Business Head, SET said “We are glad to receive such an overwhelming response from the viewers to MyIndianidol.com. With www.KBCSony.com we look forward to reach out and engage with a larger community of viewers online.”

 Info@BestMediaInfo.com

Info@BestMediaInfo.com