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Brand Harvest creates new identity for Salgaocar Football Club

Develops a new logo and brand positioning for the oldest and most prestigious in Goa

BestMediaInfo Bureau | Delhi | September 6, 2012

Brand Harvest, a brand solutions company, has established new identity and positioning for Salgaocar Football Club (SFC), the oldest and most prestigious in Goa.

In order to revamp its image taking into consideration factors like an upsurge in the number of international players playing for Indian Clubs, the increasing popularity of the game within the country, the clubs representing at international forums and the increase in fan support, the agency brief shared was to bring alive the passion and depict the true stature of the club.

Basis the objective given, Brand Harvest initiated the launch communication that says ‘it takes 54 years of passion for the sport to become a symbol of glory’ along with the tag line summarizing the positioning of the club, “More than a game, it’s our passion”.

Speaking about the approach undertaken, Ram Gudipati Managing Director, Brand Harvest says, “We have conducted in-depth research among die-hard fans of the club, past and current players, management and the coach and found that the sense of ownership and pride is unparalleled and that aspect is important to capture in the new identity.”

Describing the Logo he continues, “The crest form, a symbol of glory, has been chosen as a basis design within which we felt it was important to showcase some of the key associations like mining tools – the foundation of the sponsor V.M. Salgaocar & Bro. Pvt. Ltd. conch a symbol for new hope and auspicious beginnings, the ribbon with fire indicating the pride and passion. Besides this the identity also carries an acronym of Salgaocar Football Club- SFC.”

Elaine Colaco, Marketing Head, Salgaocar Football Club on talking about the new identity said, “The Club is no longer a corporate division of V.M. Salgaocar & Bro Pvt. Ltd. but a separate legal entity. The name has been changed to Salgaocar Football Club as football is the focus of SFC and this should be brought out adequately in the Club name. To take this forward, we have also re shaped our identity through our new logo and anthem. However, although we keep innovating and developing, our traditions, our values and our commitment to Football and to Goa, remain the same. ”

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