Shantanu Mukherji joins Dentsu Creative Impact as ECD

He moves from JWT, Delhi where he was VP and Senior Creative Director and had worked closely on the Airtel business

BestMediaInfo Bureau | Delhi | August 28, 2012

Shantanu Mukherji

Continuing with the series of senior-level appointments, Dentsu India Group today announced the appointment of Shantanu Mukherji as Executive Creative Director, Dentsu Creative Impact. He will partner the leadership team at Dentsu Creative Impact on brands like Maruti, Tetrapak and Max India. He will also partner Soumitra Karnik, National Creative Director, Dentsu India Group, on select projects.

Mukherji joins Team Dentsu from JWT, Delhi where, as Vice-President and Senior Creative Director, he led Art for JWT's client Airtel. Over his 19 years with JWT, he grew from Art Director to a Creative Head responsible for a key portfolio in JWT.

Rohit Ohri

Welcoming Mukherji to Dentsu, Rohit Ohri, Executive Chairman, Dentsu India Group said, “Shantanu is a hugely talented creative person with a super work ethic. We are a young agency with very big ambitions. We need all hands on deck and a single-minded focus on the quality of our work. These qualities define Shantanu and that's why I'm delighted to have him as a part of my leadership team.”

On joining Dentsu, Mukherji commented, "My decision to move to Dentsu after a long tenure in JWT has been dictated by my desire to once again be part of a 'big' growth story. When I joined JWT, it was on a spin, with almost each morning bringing with it the prospect of working on exciting brands and path-breaking briefs. I can see Dentsu embarking on such an exciting path already and I couldn't have missed being a part of that action. I am really looking forward to it."

A graduate from Delhi College of Arts, Mukherji began his journey in advertising at Tara Sinha - McCann Erickson as a Junior Visualiser working on brands such as Nestle, Reckitt, Taj Hotels and Gillette. Moving to HTA (JWT) as Art Director in 1993, he led his own group and the Chandigarh office, going on to win businesses such as Motorola Pagers, Pizza Hut, Sony, Airtel, Congress, CWG, KFC and Apollo Tyres to name a few.

Mukherji's brand experience spans diverse categories like FMCG, hospitality, consumer durables, lifestyle, media, real estate, telecom, automotive, financial services and IT. He has worked on brands such as ESPN Star Sports, ITC Hotels, Timex, GE Money, Spice Telecom and Monte Carlo among others.

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