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Maxus wins Wipro Consumer Care & Lighting; Lodestar retains Santoor

The annual ad spends of the company on all its brands is in the range of Rs 120-150 crore

BestMediaInfo Bureau | Delhi | August 8, 2012

Followed by a closely fought multi-agency pitch, Maxus has won the media duties of all the brands under Wipro Consumer Care & Lighting except Santoor. Lodestar UM will continue to handle Santoor.

Earlier, Wipro’s brands were divided between ZenithOptimedia, DDB Mudra Max and Lodestar. The company has now consolidated all the businesses between two agencies where its largest brand Santoor will be handled by Lodestar while Maxus will handle rest of the brands including Yardley, Chandrika, Wipro baby soft etc.

The annual ad spends by Wipro Consumer Care & Lighting is in the range of Rs 120-150 crore.

Recently, Maxus had won Panasonic’s corporate media business worth Rs 40 crore.

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