The television and print campaign launches India’s first Vaginal Tightening Gel
BestMediaInfo Bureau | Delhi | August 9, 2012
18 Again is an innovative gel which primarily helps tighten, rejuvenate and enhance the vaginal strength.
The product positioning from a brand perspective is that of women empowerment and is articulated as WOMAN ON TOP.
Commenting on the launch, Rishi Bhatia, Chairman & Managing Director, Ultratech India Ltd said, “18 Again is a first of its kind product for women in India. This product is being launched in India post Clinical trials conducted amongst women of all age group under dermatological control. 18 Again has the power and the potential to break the shackles and redefine the meaning of women empowerment altogether.”
On the creative execution of the campaign, Priti J Nair, Director, Curry Nation, said, "Being an absolutely new category, it was an advertising challenge for us. As a communication mix, we have come up with sensitively handled commercial and print package that does not show women in a poor light. The campaign celebrates womanhood that sticks to essence of the brand of woman empowerment and is engaging."
[youtube]http://www.youtube.com/watch?v=nFX3n-B6G-E[/youtube]Credits: Creative -Priti J Nair,Darshan Choudhary, Vaibhav Rane,Satish Bansode Account Management-Nagessh Pannaswami, Cedric Dzouza Production House- Chrome Pictures Director-Aleya Sen Sharma Producers –Praful,Sandeep,Mithun ,Daniel