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CNBC-TV18 launches new weekend programming band

Showcasing the best documentaries from around the world, the new band ‘International Inc’ will be telecast every Saturday at 9.30 pm

BestMediaInfo Bureau | Delhi | August 27, 2012

CNBC-TV18 has introduced a new weekend programming band ‘International Inc’ that showcases the best documentaries from around the world on lifestyle, travel, food, money and business. Premiered on August 25, at 9.30 p.m., International Inc. launched with Surviving Progress- a provocative documentary that explores the concept of progress in our modern world.

Poles apart from its reporting and content on corporate news, financial markets and expert opinions, International Inc, treats viewers to high octane drama, intriguing documentaries and brings up-close and personal fascinating lifestyle experiences of internationally acclaimed personalities. September is packed with some globally applauded shows such as Surviving Progress, Dangerously Rich: Billionaire Super Security, Secret Lives: Mega Homes, CNBC Meets Richard Branson, Luxury Edge and India On 4 Wheels, ‘International Inc’ holds immense potential to take its viewers on an interesting and captivating  journey.

Commenting on the new global band, Suranjana Ghosh, Head - Marketing, CNBC-TV18 stated, “It is our constant endeavour to innovate our offerings with new genres of programming. We have our fingers on the pulse of our viewers and strive to provide content as per their evolving tastes.  Hence, we are proud to present this new weekend time band consisting of global programming on our channel. International Inc, with its outstanding content that showcases the best documentaries from around the world, will definitely enlighten and absorb TV viewers.”

 ‘International Inc’, premiers this Saturday with Surviving Progress. Based on the best-selling book ‘A Short History of Progress’, this provocative documentary explores the concept of progress in our modern world, guiding us through a sweeping but detailed survey of the major "progress traps" facing our civilization in the arenas of technology, economics, consumption, and the environment.

Tune in to the following thought-provoking shows throughout September:

Telecast Date

Show Name

Description

Aug 25th 2012 Surviving Progress Based on the best-selling book A Short History of Progress, this provocative documentary explores the concept of progress in our modern world, guiding us through a sweeping but detailed survey of the major "progress traps" facing our civilization in the arenas of technology, economics, consumption, and the environment.
Sept 1st, 2012 Dangerously Rich: Billionaire Super Security From Warren Buffett’s bodyguard to a high-tech panic room in a Hollywood mansion and on board a mega yacht in Miami, CNBC goes behind the scenes with the men and women who protect the super-rich.
Sept 8th, 2012 Secret Lives: Mega Homes Dolly: The eight billion dollar woman who some of the richest people on earth turn to when they want to sell their homes is revealing all, from the new trends in super wealth to secret strategies for selling mega-homes, plus what the world’s super wealthy are buying, selling and how much it’s all worth.
Sept 8th 2012 CNBC Meets Richard Branson In this highly personal interview, Branson reveals stories about his childhood that give an insight into what drives and motivates him today, and how he built the Virgin brand.
Sept 15th  Luxury Edge Luxury is back in fashion despite the downturn. The market for luxury goods has come back with a bang in the past couple of years, despite volatility elsewhere in the market. Find out which markets are booming and whether the emerging markets are becoming stronger markets for luxury goods compared to western markets.
Sept 22nd & Sept 29th, 2012 India on 4 wheels Two intrepid journalists, Justin Rowlatt and Anita Rani, set off on a chaotic and grueling road trip around India to discover how the country’s booming economy is affecting its people.

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