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Big Magic to launch weekend Bhojpuri movie band

‘Superhit Bhojpuri’ movies will air every Saturday and Sunday at 6.30 pm beginning August 18

BestMediaInfo Bureau | Delhi August 17, 2012

Reliance Broadcast Network’s regional general entertainment channel for the core Hindi heartland Big Magic has announced the launch of ‘Superhit Bhojpuri’ - a weekend Bhojpuri movie band on the channel.

Superhit Bhojpuri movies will air every Saturday and Sunday at 6:30pm beginning August 18.

The channel, on the basis of local research, had earlier this year launched a Bhojpuri music band titled Hamar Des Hamaar Sangeet, is now taking it a step further with Bhojpuri movies. The popularity of Bhojpuri films in the heartland is well known to all, and BIG MAGIC is ensuring it serves hand-picked films which promises to increase viewership. The extensive Bhojpuri film catalogue procured features blockbuster Bhojpuri films range movies like Dharti Kahe Pukar Ke, Kanoon Hamra Muthi Mein, Parivar, Ranbhoomi and more, starring the biggest names from the Bhojpuri film industry including Ravi Kisen, Manoj Tiwari, Pawan Singh, Nirhua etc. Movies that promise to entertain the people of the heartland, offering them Bhojpuria entertainment that they demand.

BIG MAGIC is designed to ensure strong local connect through local characters, local shows, local films and on-ground consumer-connect, all packaged with a highly aspirational look ‘Superhit Bhojpuri’ is an ideal opportunity for brands to who are targeting Bihar and Eastern UP belts to leverage and connect with their consumer’s.

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