Signs on Toyota Etios Liva as presenting sponsor of the initiative
BestMediaInfo Bureau | Delhi | July 24, 2012
Every year, monsoons in Mumbai bring with them joy, breather from the heat as well as certain unavoidable difficulties! The commuting for average Mumbaikars gets problematic with water-logging, ceaseless rains, scarcity of cabs and autos and pothole problems. Giving the inhabitants a much-needed relief from the travails of commuting, Radio Mirchi, India’s No 1 radio station and Toyota Etios Liva have come together to launch ‘Lift Kara De Season 4’. The initiative aims to give Mumbaiites some much-needed respite by offering free of cost transportation on specific routes.
Radio Mirchi has always gone a step ahead to help its listeners during trying times and this monsoon, it is back again with its hugely popular ‘Lift Kara De’ initiative in its fourth season. Starting from 23rd July, this month-long activity will help the Mumbai commuters to reach their offices safely. By tuning into 98.3 FM, the listeners will get information on the brand new Radio Mirchi branded Toyota Livas that will be making rounds on specific routes across the city every day. All the commuter has to do is spot the car and get the free, hassle-free ride!
Commenting on the initiative, Preeti Nihalani, Cluster Head, Radio Mirchi Mumbai said, “We are all aware of the innumerable difficulties the common Mumbaikars face during the monsoons. Radio Mirchi, being a sunshine brand, has always been there to offer help to its listeners. The ‘Lift Kara De’ initiative is back with Season 4 to give the hapless commuters some advantages and benefits. We are happy to associate with Toyota Etios Liva who will be sending five brand new cars to help Mirchi in this cause”.