Promoters of Wizcraft to form new sports venture, Sports One

The company seeks to establish a holistic and 360 degree approach to sports marketing and the management of sports properties

BestMediaInfo Bureau | Delhi | July 3, 2012

Promoters of Wizcraft International have announced its foray into sports with its venture, SPORTS ONE. The company seeks to establish a holistic and 360 degree approach to sports marketing and the management of sports properties.

SPORTS ONE is brought together by a group that is passionate about sports. The venture is promoted by the co-founders and directors of Wizcraft Entertainment – Andre Timmins, Viraf Sarkari and Sabbas Joseph along with Ashok Rajgopal, former partner with Ernst & Young's media and sports consulting practice.

Andre Timmins, Director - Wizcraft Entertainment International said, “Having worked on some of the most sought after leagues and federations in Indian sport like the Commonwealth Games, the Indian Premiere League, World Series Hockey, etc. we are excited about further lending our support to the Indian sports industry at large. We have long wanted to venture into sports in a big way and SPORTS ONE is an ideal step in that direction that will specialize in the field of overall sporting excellence in India.”

Ashok Rajgopal who will function as the CEO of SPORTS ONE said, “Today, the size of the sports marketing industry in India which is at a nascent stage is estimated to be over 1.6 Billion USD and is expected to grow exponentially.

“We see ourselves as a catalyst of change for Indian sports, with a focus on supporting existing leagues, creating new formats and developing sport at the grass-root level. We are in the process of entering into strategic alliances across various sports, including our soon-to-be-announced international partnerships in football through our venture, FOOTBALL ONE.”

SPORTS ONE will be seen as a medium to embody Indian talent on an international platform as well as develop the quality of sports in India.

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