ESPN Star Sports launches 'My Country, My Cheer' Facebook app

It's time to cheer for India, and fans can shout their support for their country's athletes

BestMediaInfo Bureau | Delhi | July 5, 2012

With less than a month to go before the world's biggest sporting event, Indian sports fans can share their support for their athletes with ESPN Star Sports' launch of the 'My Country, My Cheer' Facebook application. Launched to welcome the countdown to the London 2012 Olympic Games, the application is hosted on www.facebook.com/espnstarsports, and enables visitors to post words of encouragement for India's Olympic representatives.

In addition, the application also provides a detailed programme schedule for the lead-up and duration of the Games to ensure that sports fans do not miss any of their favourite athletes or Olympic Games moments.

Visitors to ESS' Facebook page are able to navigate to the 'My Country, My Cheer' application, where they will land on their country page, which features a visual made up of 'pixels'. They can pick one of the pixels from the visual on which they can post their well-wishes. From there, the pixel will display the user's Facebook profile picture within the visual itself. Users can also share their cheers on their individual Facebook walls, invite their friends to participate, and also tweet about it.

Not only will the 'My Country, My Cheer' application gives supporters the chance to show their support for their athletes and teams, they can also win exclusive ESPN Star Sports London 2012 prizes for writing the most creative and passionate cheer. Official London 2012 premiums from ESS include exclusive Games lapel pins, caps, t-shirts and more. Winners will be announced daily and be notified via email.

The launch of the Facebook application is just one of the many digital activities ESPN Star Sports has lined up in the lead-up to the world's most highly-anticipated event on television. Another key activity includes a dedicated London 2012 Olympic Games page on the ESS website, www.espnstar.com/london2012, featuring all the top news, videos, TV programme schedules and Games highlights.

In addition, ESPN STAR Sports continues to build up the hype towards the Games by broadcasting top-class Olympic Games archive programming, showcasing glittering memorable moments and dramatic stories of Olympics victory from over 30,000 hours of historical footage chronicling the last two decades of the Games.

As an official broadcaster of the London 2012 Olympic Games, ESPN Star Sports will offer the biggest ever and most extensive broadcast of the Olympic Games with more than 1,200 hours of coverage across three channels. This includes round-the-clock coverage on ESPN, Star Sports and ESPN HD during the Games.

Info@BestMediaInfo.com

Info@BestMediaInfo.com