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Cycle Agarbathies gives social media duties to AliveNow

The flagship brand of NR Group is considered as one of India's most revered brands

BestMediaInfo Bureau | Delhi | July 12, 2012

Cycle Pure Agarbathies, the flagship brand of NR Group and India's leading agarbathi brand, has appointed AliveNow, a full-service award-winning social media agency from Bangalore to manage the brand's social presence. Cycle Agarbathies had begun as Mysore Products and General Trading Company in 1948. N Ranga Rao, the group's founder, put the humble agarbathi brand on the commercial map of India and the world.

Cycle Agarbathies is considered as one of India's most revered and iconic brands that millions in the country have grown up with over the last many decades. The journey for Cycle and NR Group has been spectacular, seeing growth from a fledgling cottage industry to a global enterprise. Cycle has established itself as a major incense product exporter. In a move to reach out to the new generation and to continuously adopt new branding and marketing platforms, Cycle has chosen to work with AliveNow, one of India's leading social media agencies.

Adhvith Dhuddu, CEO of AliveNow, said, "We have worked with many large and iconic brands, but this one takes the cake and is really special for us. To be able to work with one of India's most revered and strong brands is a fantastic feeling. We're thrilled and look forward to cementing the brand's social media presence. We expect this to be quite a challenge given what the brand stands for and the audience on social media. Talking about prayer, religion, spirituality and Indian culture to the younger audience is never easy but our team is up to the task and is looking forward to working with the Cycle Agarbathies team."

Arjun Ranga, MD of Cycle Pure Agarbathies, said, “As a national brand, it is important for us to connect with our customers at all levels. It is critical to keep continuous dialogue and create a sense of community that can revolve around our products and brand. We hope to build stronger brand equity for Cycle Agarbathies by involving our target audience in the digital space. We look forward to a long lasting collaboration with AliveNow.”

AliveNow has worked with iconic international brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow was picked by Businessworld magazine as one of India’s 25 hottest start-ups and was also chosen by Nasscom as one of the top 10 emerging IT services companies in India.

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