Sudha Natrajan, Raghav Subramanian to launch The Media Café

Soon after BestMediaInfo.com broke the news about them quitting Lintas, both media veterans announced their new venture

BestMediaInfo Bureau | Delhi | June 19, 2012

Soon after BestMediaInfo.com broke the news about Sudha Natrajan and Raghav Subramanian quitting Lintas Initiative Media, both media veterans announced that they will start their new venture named TMC Corporation Pvt. Ltd. The venture will have a gamut of offerings under its banner.

Having a combined experience of more than 40 years, the two founding directors have given plenty and believe the media industry is an integral part of their lives. It is their belief that the industry has a strong sense of community without a sense of belonging.  With this thought, The Media Café (TMC) is being set up to provide the sense of belonging to the community. It is a place where the media world will see every sunset and where walls among agencies and among media owners are broken down.

Media capital Gurgaon will host the first edition of the café which is in the works and will see an opening middle of August.

The Media Caféholds the right side of TMC. The left side covers all key areas of expertise: The Media Consultants – a strategic consultancy offering; The Media Consumer – a research offering on both media and consumer; The Media Calibrators – applying brand/business analytics; The Media Content – merging brand messaging and content.

Subramanian said, “It has been a long wait after various stints. This just feels right. TMC is here and will bind the industry in more than a couple of ways. Sudha is someone I have known for a while now and what can be a better combination. We complement each other well; this is a new start not just for us, but also for a lot of people around us."

Natrajan commented, “After 20yrs of working in a tight system, it's a great feeling to break free, and evolve afresh. We're so excited to launch our own company, which involves both work and play. We're both extremely grounded, simple people, who form tight bonds with everyone we interact with. We want to deliver a realism that forms a halo over all our offerings.”

Not that much needs to be recapped about both of them, but just to complete the story….

Subramanian's career spans across all facets of the industry – Research, Media, Analytics and Business. He has spent 10 years in GroupM New York which makes him complete by adding the global facet. He is has the uniqueness of having worked at all the top conglomerates – WPP, Publicis and IPG. He leaves Lintas Initiative Media as its COO.

Natrajan has spent the last 20 years in a career spanning Product Management at Parle Products, Account Planning and Client Servicing at Lintas, and then the last 11 years in Media, leaving Lintas Initiative Media as its CEO.

Info@BestMediaInfo.com

Info@BestMediaInfo.com