Indigo Consulting to handle social media duties of Loop Mobile

To tap social media platforms to engage the relevant audience as well as online reputation management for the brand

BestMediaInfo Bureau | Delhi | June 4, 2012

Loop Mobile has appointed Indigo Consulting for its social media initiatives. The agency's mandate includes tapping social media platforms to engage the relevant audience as well as online reputation management for the brand. This is an extension of responsibilities as it means a continuation of current website management duties of Loop Mobile by Indigo. As of date, Loop Mobile has over 1 lakh fans on Facebook.

As part of its mandate, Indigo Consulting will exploit platforms such as Facebook and Twitter, along with other applications and new technology to help connect the online and offline activities of the brand. The agency will play a key role in creating online buzz about Loop Mobile positioning of the brand as Mumbai's Nonstop Network, manage expectations effectively and build engagement apart from creating buzz on brand. Indigo Consulting  will also look at leveraging Facebook and Twitter as an extension of the brands online customer service to update, communicate and enhance conversations with customers.

Commenting on the appointment, Vikas Tandon, MD, Indigo Consulting says, “Social media with its capabilities of creating engagement, conversations and activation allows brands a perfect opportunity to connect with their customers. Keeping this in mind, our social media strategy shall leverage creating a unique brand experience for the Loop Mobile customer or non-user while converging the brand's online and offline efforts.”

Arif Ali, Head – Corporate Affairs and PR, Loop Mobile (India) Limited, says, “It is our constant endeavor to stay engaged & connected with our subscribers. With the growing opportunities that social media provides, we felt the necessity for an integrated approach for maximizing our digital and mobile communication needs. We have had a fruitful relationship with Indigo Consulting and look forward to an exciting journey together in the digital space. We welcome them as a strategic partner who who with their deep understanding of online consumer behavior, will help us ensure a high level of social and digital interaction, provide and strategy & creative ideas to boost the overall brand presence to drive our core thought of Mumbai's Nonstop Network.”

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