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Havas Digital's Mobext launches global mobile messaging platform

'Simplified Automated Messaging' can be deployed very quickly to support clients' increasing messaging requirements for mobile campaigns

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Havas Digital's Mobext launches global mobile messaging platform

Havas Digital's Mobext launches global mobile messaging platform

'Simplified Automated Messaging' can be deployed very quickly to support clients' increasing messaging requirements for mobile campaigns

BestMediaInfo Bureau | Delhi | June 27, 2012

publive-imageMobext, the mobile marketing agency brand of Havas Digital, has announced the launch of a proprietary, next generation global mobile messaging platform that allows companies to launch sophisticated, multi-country mobile messaging campaigns.

Among key features of the platform is the ability to send personalised, highly targeted SMS to an opt-in mobile database. It also enables powerful, two-way SMS marketing campaigns, allowing advertisers to launch a vast array of interactive mobile campaigns such as polling, voting, trivia, contests, data profiling, couponing and on-pack promotions.

SAM is managed and hosted in the Philippines, the renowned SMS capital of the world. The platform is already live in the Philippines, India and Argentina, with plans to launch it before end 2012 in all other Mobext markets worldwide, namely, Brazil, Mexico, Colombia, Chile, the UK, Poland, Portugal, Spain, France, the USA and Canada.

Rob Griffin, EVP - Global Director of Product Development, Havas Digital, said, “With the exponential growth in mobile and its growing importance in creating meaningful brands, Havas Digital is proud to be rolling out Mobext's 'SAM' for our clients. SAM, which stands for 'Simplified Automated Messaging', is a mobile messaging platform managed by Havas Digital's Mobext division and was built for global scale that can be deployed very quickly to support our clients' increasing messaging requirements. Mobile messaging is often overlooked due to mobile rich media, smartphones and tablets but we feel it is a critically efficient element when optimising a consumer's experience with a brand by supporting and enhancing CRM, social media, and promotional activities.”

In Asia, aside from India and the Philippines, the platform will be launched in Indonesia, China and Singapore before the end of the year.

Arthur Policarpio, Asia-Pacific Head of Mobext and CEO of Mobext Philippines, commented, “The problem with most SMS marketing platforms is the high degree of complexity as well as lack of global scale. It is an extremely complicated process to secure short codes as well as SMS push pipelines on a per country basis. SAM simplifies all this. It enables enterprises of all sizes to quickly launch a multi-country, mobile messaging campaign – all from a simplified, easy-to-use web-based platform.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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