DMAi announces strategic alliance with ECHO Awards

DMAi 2012 Award winners now enter Round two at ECHO

BestMediaInfo Bureau | Delhi | June 8, 2012

DMAi, the singular forum for all multichannel & integrated marketing in India today announced its alliance with the DMA international ECHO awards that honors direct marketing campaigns that have excelled in direct response strategy, creativity and results.

DMAi Awards winners can take advantage of a special arrangement with the ECHO Awards Competition. All entries can enter simultaneously & all qualifying DMAi 2012 award-winning campaigns will be entered into the prestigious International ECHO Awards 2013 bypassing the first round of judging and fast track to the semi-finals of the Competition.

DMAi Awards are instituted for recognition in marketing excellence & celebration of result oriented marketing campaigns. It is an invitation to well thought, razor sharp & perfectly executed campaigns that helped brands enhance customer lifetime value, to step forward.

Spotlight focus of the DMAi 2012 Awards will be to recognize truly integrated multi-channel performance driven marketing. The DMAi Awards will be open to all businesses classified in the 12 categories and can be applied directly or through independent designers, advertising and media agencies.  More crucially, for the first time the jury panel will go beyond the local advertising fraternity and clients to include other relevant stakeholders. As a result, the awards will draw a fine balance of creativity, execution and effectiveness – a perfect amalgamation appreciating the art and science of marketing!

The DMA International ECHO Awards Competition honors the world's best response marketing campaigns that have raised the bar in terms of strategy, creativity and results. No other awards competition looks at the direct response marketing discipline in such totality. This is why no other awards competition is so important. ECHO winning campaigns have the power to change a business. ECHO stands for great work that worked great. Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target markets.

As a part of this strategic alliance DMAi is one of two international associations, other being the Australian DMA, entrusted with the responsibility to create a blue print for other local awards shows to funnel into the ECHO. Securing this alliance also shows early bearing of fruit from the recently announced ADMA-DMAi co-operation on 6 Key areas.

Talking about the alliance,  Vatsal Asher, CEO, DMAi says, “It's a matter of honor and pride to be associated with ECHO Awards. It represents the pinnacle of marketing excellence – combining visionary, strategy, compelling creativity and breakthrough results. With this alliance DMAi will provide cutting-edge knowledge of the best global practices in marketing, and further help Indian marketers enter new strategic domains and also create up-skilled professionals who are capable of working in a multi-cultural business environment. At the same time it is a huge responsibility. We invite like minded associations, corporations & senior professionals from the industry to shape the local awards to make them relevant in the global context.”

Commenting on the alliance, “We are pleased to welcome DMAi as an ECHO Awards Alliance Partner for 2013,” said DMA Acting President and CEO Linda A. Woolley.  “This alliance will help to expand the cross-border sharing of ideas and marketing innovations, while recognizing the world's finest achievements in the field.”

For the Indian marketing campaigns par excellence the DMAi Awards will be the first ever Indian Marketing event that will provide a launchpad to reach the apex of global recognition from home. For the current year, the DMAi Awards show for the 2012 will happen during the DMAi 2012 Convention in August. From 2013 onwards the DMAi Awards will align dates with the ECHO call for entries ending in May. By aligning the entry process and enabling entrants to enter both the awards program at the same time will save considerable time, effort and costs for agencies & clients.

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