USA takes three Grand Prix in Film, Branded Content & Entertainment, Titanium & Integrated; France wins Film Craft Grand Prix. India’s Taproot picked up a Gold Lion on the concluding day
BestMediaInfo Bureau | Delhi | June 25, 2012
Of the 3,475 entries in the Film category, the jury, led by Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, shortlisted 257 entries of which 11 were awarded Gold, 19 got Silver and 39 won Bronze Lions. The Film Grand Prix was awarded to Creative Artists Agency Los Angeles for its entry 'Back to the Start' for Chipotle.
Creative Artists Agency Los Angeles also took the first-ever Branded Content & Entertainment Grand Prix for 'Cultivate Campaign' for Chipotle. During the ceremony, the inaugural Lions were presented by jury president Avi Savar, Founder & Chief Creative Officer, Big Fuel. Eight hundred entries from 52 countries were received into this category of which 87 were shortlisted and 18 Gold, 13 Silver and 24 Bronze Lions were awarded.
The Film Craft Lions category received 1,721 entries, an increase of 30 per cent compared with 2011. Espen Horn, Executive Producer at Motion Blur, led the Film Craft jury that shortlisted 131 entries and awarded 10 Gold, 14 Silver and 31 Bronze Lions. BETC Paris was presented with the Film Craft Grand Prix for its entry 'Bear' for Canal +. Significantly, Taproot India’s ‘I am Mumbai’ film produced by Ramesh Deo Productions was among the Gold Lion winners in this category.
The Titanium and Integrated jury, led by Rob Reilly, Worldwide Chief Creative Officer of Crispin Porter + Bogusky, judged 517 entries to reach a shortlist of 45, and handed out 2 Gold, 5 Silver and 7 Bronze Integrated Lions and 4 Titanium Lions. The highly sought after Titanium Grand Prix, awarded for truly ground-breaking work, was presented to R/GA New York for its entry for Nike, 'Nike+ Fuelband'. No Integrated Grand Prix was awarded.
The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 53 contenders – Gold Lion winners from across all charities & public services categories ineligible to win a Grand Prix in their own category – the award was presented to Droga5 New York for its entry ‘Help I Want to Save a Life’ for Help Remedies.
Collecting the award to a standing ovation, Dan Wieden was honoured and presented with the Lion of St. Mark trophy, awarded in celebration and honour of an individual’s long and outstanding contribution to creativity in communications.
Other awards presented at the ceremony were: Advertising Agency of the Year given to Wieden+Kennedy Portland. BBH London took second and Ogilvy Brasil was in third place. Independent Agency of the Year went to Wieden+Kennedy Portland. Serviceplan Munich came second and Jung von Matt Hamburg third. The Palme d’Or, given to the most awarded production company, was presented to MJZ USA. The Network of the Year award was presented to Ogilvy & Mather. Second place went to BBDO and third to DDB.
Also awarded was the Holding Company of the Year which went to WPP. Omnicom was in second and Publicis Groupe in third.
The coveted Advertiser of the Year trophy was presented to Mars Incorporated in honour of their continuous inspirational and innovative marketing of their products whilst embracing and encouraging the creative work produced by their agencies. Bruce McColl, Chief Marketing Officer of Mars Incorporated Group, accepted the award.
The winners of the Young Lions Film Competition were also announced, with the Italian team winning the Gold medal, Poland getting Silver and Chile the Bronze. The Young Marketers Competition saw the dedicated jury award Portugal with the Gold medal, Australia with Silver and Canada with Bronze.
In a record breaking year, the International Festival of Creativity, the week-long event held annually in Cannes, France, celebrating creative communications, saw around 11,000 attendees from more than 90 countries, of which close to 25 per cent were from client companies. Throughout the week, over 34,000 pieces of work from across the globe were judged by 15 juries composed of top international industry leaders. Delegates enjoyed an outstanding content programme which included keynote speeches from President Bill Clinton and advertising legends Sir John Hegarty and Dan Wieden.