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Bourbon delivers some fun with Cappucino

The TVC for the new Britannia Bourbon Cappuccino created by McCann Erickson plays on the loaded symbolism of coffee with the youth in a dating situation

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Bourbon delivers some fun with Cappucino

Bourbon delivers some fun with Cappucino

The TVC for the new Britannia Bourbon Cappuccino created by McCann Erickson plays on the loaded symbolism of coffee with the youth in a dating situation

Ananya Saha | Delhi | June 15, 2012

publive-imageBritannia Bourbon has unveiled a new flavour aimed at delighting the youth. The variant is inspired by one of the favorite pastimes of today's youth – coffee. Called Bourbon Cappuccino, and supposedly for the first time ever, Bourbon is now also square-shaped and has bitter-sweet coffee cream on the inside. And to announce the product, McCann Erickson has conceived a new TVC.

Britannia Bourbon epitomises the attitude of youngsters being deceptively obedient. The TVC focuses on highlighting the flavour of bitter-sweet coffee cream on the inside, and sugar sprinkled biscuits on the outside.

The film shows a guy dropping a girl at her home on his bike. When the time comes to say goodbye, the girl smiles at the guy as she walks towards her house, and cheerfully says, "Ok then, bye." The boy looks at her and asks, "Sirf bye?" She looks at him and says softly with a touch of seduction in her voice, "Want to come in for some coffee?" The boy is excited and enters the girl's apartment.

He hears a sound, looks up in anticipation, only to see an elderly lady walking towards him with a tray. She says, “Hello! Mein Nikki ki nani hoon. Yeh lo coffee. Cappuccino lo na" and offers a tray of Bourbon Cappuccino to the guy. He looks stumped as he takes a bite and Nani asks, "Achcha hai na.”

The video then announces how the Bourbon is made and we see the coffee cup formation of biscuits and Bourbon Cappuccino. Cut to Nikki and Nani saying bye to the sheepish looking guy. The girl has a wicked smile as Nani tells him, “Aate rehna beta” and Nikki completes the sentence with "Bourbon Cappucino ke liye!"

Anil Thomas, Regional Creative Director, McCann Erickson, said, "Coffee is a loaded symbol/ritual with the youth especially when it comes to the opposite sex. It is this symbolism that we have tried to charmingly capture through the situation of the 'date night' coming to an end. True to the Bourbon way of effortlessly but cheekily masterminding desired outcomes, the girl cleverly handles the situation by playing along with the boy and using the double entendre of coffee to her advantage.”

Credits:

Creative Agency: McCann Erickson

Regional Creative Director & Copywriter: Anil Thomas

Creative Director (Art): Prem Shanker

Creative Art: N Sukumar, Aseem Ali

Account Management: Namrata Nandan, Smrithi Ramanujam

Account Planning: Vishal Nicholas

Production house: Tubelight Films

Director: Prashant Issar

Ananya@BestMediaInfo.com

Info@BestMediaInfo.com

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