BMB India appoints Raj Nair as Chief Creative Officer

The highly awarded ad man moves from Contract where he was Regional Creative Director

BestMediaInfo Bureau | Delhi | June 4, 2012

BMB India, a 50:50 joint venture between Trevor Beattie's BMB and Madison World, has appointed Raj Nair as Chief Creative Officer. He will come on board sometime this month. Nair has been in advertising for 20 years. After a strong foundation at JWT and Enterprise, he moved to Contract where he grew to become the Regional Creative Director.

Prabha Prabhu, CEO, BMB India, said, “When we started BMB India, our objective was to imbibe the BMB culture. Hence we got Pat Burns from our London office as the Creative Director. Now that we have passed that stage, we thought it was time to get a Creative Head from India, a person with stature and with rich experience, somebody who has done some edgy work, won lots of awards and has a respectable name in the industry. And Raj Nair fitted the bill. I am delighted to have Raj as our Chief Creative Officer to help me take BMB to the next level. ”

Nair is a writer, people-watcher, dream seller, idea trader, new vision embracer and, most importantly, a storyteller who likes to get into the minds of people. He has written memorable award winning campaigns for Cadbury (for Eclairs, Celebrations, Halls, Bytes), Shoppers Stop, HSBC, Asian Paints Royale and NIIT, to name a few.

He has won almost 250 international (Cannes, One Show, New York Festival, Asia AdFest, Spikes, London International) and multiple Indian advertising awards and certifications as writer and creative director.

His latest wins at Goafest 2012 were 2 Silvers for Cadbury Celebrations Lonely Ma film and Cadbury Celebrations Diwali Integrated Campaign, and 2 Bronzes in Outdoor and 1 Bronze in Print for Morphy Richards Epilators 'Legs' campaign.

Nair has also won Asia AdFest Best Of Show - Direct Integrated, 360 Lotus and Lotus Root, Silver + 2 Bronze Spikes and The Cup (Best of Public service) 2011 for www.newnationalanimal.com.

He has judged at Cannes 2011 in Direct; at New York Festival in TV in 2006; at Abbies (Mumbai) for eight straight years since 2004, and at Pepper (Kochi Ad Club) since 2007.

Trevor Beattie, Chairman BMB London, said, “Raj has been there and done it. He's a class act. He also gets what BMB is about; he instinctively knows what makes us tick. Raj has a portfolio and track record of stylish, uplifting work, and we're very proud to have him carrying the creative torch for BMB India. I can't wait to fly to Mumbai and celebrate his arrival in style.”

On his joining BMB India, Nair said, “For long, I have helped represent the soul of Contract. It's been a rewarding, eventful ride with some great work created for some great clients, great friends made and some great times had. But the time has come to help fashion the future of BMB in India. I'm excited and honoured for the opportunity. BMB have been creating some standout work in London. It's up to the team and me to do the same here.”

Nair further said, “I want to help create and recommend communication solutions for clients that make the brand famous, ideally regardless of the medium used. We will be traditional/non-traditional, whatever it takes. I want clients to feel and believe a sense of true partnership. And, very importantly, I want to help create and nurture an uplifting, rewarding, fun atmosphere at work that inspires and liberates people to create great work.”

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