No show by India at One Show awards
There were nine shortlists from India including four nominations for DDB Mudra Group, two for Leo Burnett and one each for BBH India, W+K and Ogilvy
BestMediaInfo Bureau | Delhi | May 11, 2012
Just after winning five Pencils including two Gold, one Silver and two Bronze at One Show Design, Indian agencies failed to bring home any award at the One Show Awards. Indian agencies had secured nine nominations this year for One Show – DDB Mudra Group had got four shortlists followed by Leo Burnett India with two nominations and BBH India, Wieden + Kennedy Delhi and Ogilvy & Mather Delhi with one nomination each.
A total of 115 Gold, Silver and Bronze Pencils were awarded, representing 26 countries, when the world's top agencies, creative minds, brands and VIPs joined 'The One Club' on Thursday evening to honour this year's best in creative advertising at the prestigious One Show Awards, considered the ultimate achievement in the industry, hosted by Fabio Lanzoni, celebrity model, actor and spokesperson.
The 'Best of Show' honour went to Mother New York for its innovative 'Little Marina' campaign created for Target.
“Not only did fashionista and blogger 'Little Marina' play a key role in the conversation during New York Fashion Week, she became the talk of the town,” said Kevin Swanepoel, President, The One Club. “It's no surprise that Mother New York's Target campaign remains the talk of our creative industry with its 'Best in Show' honours.”
K-Swiss was named 'Client of the Year' for its work featuring the character Kenny Powers from the HBO series, 'Eastbound and Down'. The integrated campaign, created by 72andSunny in Los Angeles, centres around a short film titled 'MFCEO' depicting Powers as the new CEO of K-Swiss with appearances by Dallas Maverick's owner Mark Cuban and director Michael Bay.
Other Gold Pencil winners include David and Goliath's 'Drive the Dream' for Kia Motors, Old Spice 'Smell is Power' by Wieden + Kennedy in Portland, Canal+ 'The Bear' by BETC Euro RSCG in Paris and 'Dips Desperado' for Doritos by AMV BBDO in London.
Top Pencil winners in this year's One Show country-wise are:
43 – United States (14 Gold, 11 Silver, 18 Bronze)
10 – Germany (6 Gold, 2 Silver, 2 Bronze)
9 – United Kingdom (2 Gold, 4 Silver, 3 Bronze)
8 – Malaysia (2 Gold, 4 Silver, 2 Bronze)
5 – Canada (2 Silver, 3 Bronze)
5 – Argentina (1 Silver, 4 Bronze)
4 – China (3 Gold, 1 Bronze)
Top Pencil winners in this year's One Show by agency are as follows:
6 – Wieden + Kennedy/Portland (3 Gold, 2 Silver, 1 Bronze)
5 – 72and Sunny/Los Angeles (4 Gold, 1 Bronze)
5 – Ogilvy Malaysia/Kuala Lumpur (2 Gold, 3 Silver)
3 – AMV BBDO/London (2 Gold, 1 Silver)
3 – BBDO/New York (2 Gold, 1 Bronze)
3 – JWT/Shanghai (2 Gold, 1 Bronze)
In addition, the Green Pencil, which is awarded to the most environmentally conscious work of the year, went to Droga5 for its 'Windmade' logo for Vestas. The icon is the world's first highlighting products manufactured using wind energy
Produced annually by The One Club, the world's foremost non-profit organisation whose mission is to champion excellence in advertising, the 2012 One Show awards competition received nearly 20,000 entry pieces from 64 countries.
Complete list of winners:
CATEGORY | AWARD | CLIENT | AGENCY | CITY |
1A: Newspaper - Full Page or Spread - Single | Silver | Land Rover | RKCR Y&R | London |
1A: Newspaper - Full Page or Spread - Single | Bronze | Hasbro | DDB, Paris | Paris |
1A: Newspaper - Full Page or Spread - Single | Bronze | Kimberly-Clark GmbH | JWT / FABRIKANT | Zurich |
1B: Newspaper - Full Page or Spread - Campaign | Gold | DIAGEO | Abbott Mead Vickers BBDO | London |
1B: Newspaper - Full Page or Spread - Campaign | Silver | 3M Singapore Pte Ltd | DDB Singapore | Singapore |
1B: Newspaper - Full Page or Spread - Campaign | Bronze | Bayer | Young & Rubicam Argentina | Buenos Aires |
2A: Magazine - Full Page or Spread - Single | Gold | Samsonite | JWT Shanghai | Shanghai |
2A: Magazine - Full Page or Spread - Single | Bronze | VOLKSWAGEN DE ARGENTINA | DDB ARGENTINA | Buenos Aires |
2A: Magazine - Full Page or Spread - Single | Bronze | SONY COMPUTER ENTERTAINMENT | TBWA ESPANA | MADRID |
2B: Magazine - Full Page or Spread - Campaign | Gold | edding International GmbH | kempertrautmann gmbh | Hamburg |
2B: Magazine - Full Page or Spread - Campaign | Silver | VOLKSWAGEN DE ARGENTINA | DDB ARGENTINA | Buenos Aires |
4A: Out of Home - Billboards - Single | Silver | Mattel | Ogilvy & Mather Colombia | Bogota |
4C: Out of Home - Transit & Outdoor Installations - Single | Gold | World kitchen | Grey Group - China | Shanghai |
4C: Out of Home - Transit & Outdoor Installations - Single | Silver | Lego Singapore Pvt Ltd | Ogilvy Malaysia | Kuala Lumpur |
4C: Out of Home - Transit & Outdoor Installations - Single | Bronze | Tropicana | DDB, Paris | Paris |
4D: Out of Home - Transit & Outdoor Installations - Campaign | Silver | Lego Singapore Pvt Ltd | Ogilvy Malaysia | Kuala Lumpur |
4E: Out of Home - Digital / Electronic - Single or Campaign | Gold | Daimler AG | BBDO Germany GmbH | Duesseldorf |
4E: Out of Home - Digital / Electronic - Single or Campaign | Bronze | Mercedes-Benz Vans | Lukas Lindemann Rosinski GmbH | Hamburg |
4E: Out of Home - Digital / Electronic - Single or Campaign | Bronze | ASICS | VITRO | San Diego |
5A: Collateral - Posters - Single | Gold | Samsonite | JWT Shanghai | Shanghai |
5A: Collateral - Posters - Single | Silver | Procter & Gamble - Bounty | Leo Burnett, Toronto | Toronto |
5A: Collateral - Posters - Single | Bronze | Procter & Gamble - Bounty | Leo Burnett, Toronto | Toronto |
5A: Collateral - Posters - Single | Bronze | SONY COMPUTER ENTERTAINMENT | TBWA ESPANA | MADRID |
5B: Collateral - Posters - Campaign | Silver | Penguin Books Malaysia | Y&R Malaysia | Kuala Lumpur |
5B: Collateral - Posters - Campaign | Bronze | VOLKSWAGEN DE ARGENTINA | DDB ARGENTINA | Buenos Aires |
5C: Collateral - P.O.P. & In-Store - Single | Gold | Mattel (M) Sdn Bhd | Ogilvy Malaysia | Kuala Lumpur |
5C: Collateral - P.O.P. & In-Store - Single | Silver | Mattel (M) Sdn Bhd | Ogilvy Malaysia | Kuala Lumpur |
5C: Collateral - P.O.P. & In-Store - Single | Bronze | P&G (INT'L OPERATIONS), LTD. | Ace Saatchi & Saatchi Manila | Makati |
5D: Collateral - P.O.P. & In-Store - Campaign | Gold | Mattel (M) Sdn Bhd | Ogilvy Malaysia | Kuala Lumpur |
5D: Collateral - P.O.P. & In-Store - Campaign | Silver | BEKO | TBWA\ISTANBUL | ISTANBUL |
5D: Collateral - P.O.P. & In-Store - Campaign | Bronze | Anta | JWT Shanghai | Shanghai |
5D: Collateral - P.O.P. & In-Store - Campaign | Bronze | Jameson | TBWA\Chiat\Day | New York |
5E: Collateral - Promotional Items | Gold | Austria Solar - Verein zur Förderung der thermischen Solarenergie | Serviceplan Gruppe GmbH & Co. KG | Munich |
7B: Public Service - Newspaper or Magazine - Campaign | Gold | Endangered Wildlife Trust (EWT) | TBWAHuntLascaris - Johannesburg | Sandton |
7B: Public Service - Newspaper or Magazine - Campaign | Bronze | Amnesty International - Portugal | Fuel Euro RSCG/ Lisbon | Lisboa |
7C: Public Service - Outdoor & Posters - Single | Bronze | Raising The Roof | Leo Burnett, Toronto | Toronto |
7D: Public Service - Outdoor & Posters - Campaign | Gold | United Colors of Benetton | 72andSunny | Los Angeles |
7D: Public Service - Outdoor & Posters - Campaign | Silver | Endangered Wildlife Trust (EWT) | TBWAHuntLascaris - Johannesburg | Sandton |
7D: Public Service - Outdoor & Posters - Campaign | Bronze | Amnesty International - Portugal | Fuel Euro RSCG/ Lisbon | Lisboa |
7E: Public Service - Collateral - Single | Gold | EXIT Deutschland | Grabarz & Partner WA GmbH | Hamburg |
7E: Public Service - Collateral - Single | Silver | ALIVE e.V. | Jung von Matt | Hamburg |
7E: Public Service - Collateral - Single | Bronze | Casa do Zezinho | AlmapBBDO | São Paulo |
7E: Public Service - Collateral - Single | Bronze | Moment of Silence Inc. | KNARF® | New York |
7G: Public Service - Television - Single | Bronze | Asociacion Mexicana de Instituciones de Seguros/AMIS | Ogilvy & Mather, S.A. | Mexico, D.F. |
7H: Public Service - Television - Campaign | Bronze | Ad Council | Kirshenbaum Bond Senecal + Partners | New York |
8A: Consumer Radio - Single | Gold | HBO/Eastbound and Down | BBDO New York | New York |
8A: Consumer Radio - Single | Silver | Craftsman | Y&R Chicago | Chicago |
8A: Consumer Radio - Single | Bronze | Mai Tan co.,Ltd. | Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) | Bangkok |
8B: Consumer Radio - Campaign | Gold | HBO | BBDO New York | New York |
8B: Consumer Radio - Campaign | Silver | Peugeot | Euro RSCG/ Eurad AG | Zurich |
8B: Consumer Radio - Campaign | Bronze | Henkel Mexico | DDB Mexico S.A. de C.V. | Distrito Federal |
8C: Public Service Radio - Single | Gold | HMTM (Academy for Music, Theatre and Media Hannover) | Ogilvy Germany | Frankfurt |
8C: Public Service Radio - Single | Silver | Nelson Mandela Foundation | Grey South Africa | Johannesburg |
8C: Public Service Radio - Single | Bronze | Fly FM | Bates Malaysia | Kuala Lumpur |
8D: Public Service Radio - Campaign | Bronze | BFM Media Sdn Bhd | McCann Erickson (M) Sdn Bhd | Petaling Jaya |
9A: Consumer Television - 60 Second - Single | Gold | Land Rover | Young & Rubicam | New York |
9A: Consumer Television - 60 Second - Single | Silver | ESPN | Wieden+Kennedy New York | New York |
9A: Consumer Television - 60 Second - Single | Bronze | New Era | hungry man | New York |
9A: Consumer Television - 60 Second - Single | Bronze | Levi's | Wieden + Kennedy, Portland | Portland |
9C: Consumer Television - :30/:25 - Single | Gold | Old Spice | Wieden + Kennedy, Portland | Portland |
9C: Consumer Television - :30/:25 - Single | Silver | Old Spice | Wieden + Kennedy, Portland | Portland |
9C: Consumer Television - :30/:25 - Single | Bronze | Volkswagen | AlmapBBDO | São Paulo |
9C: Consumer Television - :30/:25 - Single | Bronze | Wrigley | TBWA\Chiat\Day | New York |
9C: Consumer Television - :30/:25 - Single | Bronze | Walmart | The Martin Agency | Richmond |
9D: Consumer Television - :30/:25 - Campaign | Silver | Walmart | The Martin Agency | Richmond |
9D: Consumer Television - :30/:25 - Campaign | Bronze | DIRECTV | Grey New York | New York |
9E: Consumer Television -:20 & Under - Single | Gold | Old Spice | Wieden + Kennedy, Portland | Portland |
9E: Consumer Television -:20 & Under - Single | Bronze | Aldi Stores Ltd | McCann Manchester | Prestbury |
9E: Consumer Television -:20 & Under - Single | Bronze | ESPN This Is Sports Center | O Positive | New York |
9F: Consumer Television -:20 & Under - Campaign | Bronze | Aldi Stores Ltd | McCann Manchester | Prestbury |
9G: Consumer Television - Commercials of Varrying Length - Campaign | Gold | Old Spice | Wieden + Kennedy, Portland | Portland |
9G: Consumer Television - Commercials of Varrying Length - Campaign | Silver | New Era | hungry man | New York |
9G: Consumer Television - Commercials of Varrying Length - Campaign | Bronze | HBO | BBDO New York | New York |
9H: Under $80K Budget - Single | Bronze | Harvey Nichols | DDB UK | LONDON |
9J: Consumer Television - Over 60 seconds - Single | Gold | Kia Motors America | David&Goliath | El Segundo |
9J: Consumer Television - Over 60 seconds - Single | Silver | Canal Digital | TRY Advertising Agency | Oslo |
9J: Consumer Television - Over 60 seconds - Single | Bronze | Destilados Argentinos S.A. | MADRE | Buenos Aires |
9J: Consumer Television - Over 60 seconds - Single | Bronze | Heineken | Wieden+Kennedy Amsterdam | Amsterdam |
9J: Consumer Television - Over 60 seconds - Single | Bronze | JORDAN | Wieden+Kennedy New York | New York |
10A: Cinema Advertising - Short Form - Under :90 - Single | Gold | CANAL+ | BETC | Paris |
10A: Cinema Advertising - Short Form - Under :90 - Single | Silver | Harvey Nichols | DDB UK | LONDON |
10A: Cinema Advertising - Short Form - Under :90 - Single | Bronze | Lion Nathan | Publicis Mojo | Millers Point |
10B: Cinema Advertising - Long Form - :90 & Over - Single | Gold | PEPSICO DORITOS | Abbott Mead Vickers BBDO | London |
10B: Cinema Advertising - Long Form - :90 & Over - Single | Silver | Mr. Pizza | SS+K | New York |
10C: Cinema Advertising - Integrated Cinema Experience | Silver | Bart Creemers | Duval Guillaume Modem | Berchem |
11A: Non-Broadcast - Online | Gold | K-Swiss | 72andSunny | Los Angeles |
11A: Non-Broadcast - Online | Silver | MTV Brasil | Loducca | sao paulo |
11A: Non-Broadcast - Online | Bronze | Wrigley Canada | BBDO Toronto | Toronto |
12A: Branded Content - Television | Bronze | Volkswagen | DDB Sydney | Sydney |
12B: Branded Content - Cinema | Gold | Warrior Poets | Warrior Poets | New York |
12B: Branded Content - Cinema | Silver | PEPSICO DORITOS | Abbott Mead Vickers BBDO | London |
12C: Branded Content - Online | Gold | K-Swiss | 72andSunny | Los Angeles |
12C: Branded Content - Online | Silver | Canal + | MJZ | Los Angeles |
12C: Branded Content - Online | Bronze | H&R Block | Fallon | Minneapolis |
12D: Branded Content - Music Videos | Bronze | Chevrolet | Goodby, Silverstein & Partners | San Francisco |
12E: Branded Content - Games | Gold | Burger King | Crispin Porter + Bogusky | Boulder |
12E: Branded Content - Games | Silver | Urban Ministries of Durham | McKinney | durham |
12E: Branded Content - Games | Bronze | Sony Electronics | 180LA | Santa Monica |
13A: Innovation in Advertising | Gold | Daimler AG | BBDO Germany GmbH | Duesseldorf |
13A: Innovation in Advertising | Silver | Wrigley Canada | BBDO Toronto | Toronto |
13A: Innovation in Advertising | Bronze | UNICEF | BBH | New York |
14A: Experiential Advertising - Events & Competitions | Silver | Troy Public Library | Leo Burnett Detroit | Troy |
14A: Experiential Advertising - Events & Competitions | Silver | JORDAN | Wieden+Kennedy New York | New York |
14A: Experiential Advertising - Events & Competitions | Bronze | Noah animal protection | Jung von Matt AG | Hamburg |
14B: Experiential Advertising - Installations | Gold | Target | Mother | ny |
14B: Experiential Advertising - Installations | Silver | Daimler AG | Jung von Matt AG | Hamburg |
14B: Experiential Advertising - Installations | Bronze | Engagement Citoyen | Memac Ogilvy Label | Tunis Mahrajene |
15A: Integrated Branding - Consumer Campaign | Gold | K-Swiss | 72andSunny | Los Angeles |
15A: Integrated Branding - Consumer Campaign | Silver | Old Spice | Wieden + Kennedy, Portland | Portland |
15A: Integrated Branding - Consumer Campaign | Bronze | United Colors of Benetton | 72andSunny | Los Angeles |
15A: Integrated Branding - Consumer Campaign | Bronze | Kandia Dulce | Bv Mccann Erickson | Bucharest |
15B: Integrated Branding - Public Service Campaign | Silver | Greenpeace | Publicis Mojo | Auckland |
15B: Integrated Branding - Public Service Campaign | Bronze | Sydney Dogs and Cats Home | M & C Saatchi | Sydney |
16A: Brand Transformation | Silver | Foot Locker Europe | SapientNitro | London |
16A: Brand Transformation | Bronze | American Express | Crispin Porter + Bogusky | Boulder |