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DDB MudraMax wins digital duties for Hitachi and Huawei

The combined size of the two accounts is in excess of Rs 15 crore. While the incumbent agency for Hitachi is Dentsu Digital, there is no incumbent agency for Huawei

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DDB MudraMax wins digital duties for Hitachi and Huawei

The combined size of the two accounts is in excess of Rs 15 crore. While the incumbent agency for Hitachi is Dentsu Digital, there is no incumbent agency for Huawei

BestMediaInfo Bureau | Delhi | May 8, 2012

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DDB MudraMax has won the digital duties for Hitachi Home & Life Solutions (HHLI) and Huawei. The incumbent agency for HHLI is Dentsu Digital. There is no incumbent agency for Huawei. The combined size of the two accounts is in excess of Rs 15 crore.

Headquartered in Ahmadabad, HHLI has focused on developing and supplying high-quality products and technology. The company's manufacturing facility at Kadi, Gujarat, is among the ten Hitachi air-conditioner facilities worldwide, and it ranks among the top air-conditioning companies in India.

In 2010-11, the estimated total market size for air-conditioning in India was around Rs13,100 crore. Of this, the market for central air-conditioning, including central plants, packaged/ducted systems and VRF systems was about Rs.6100 crore, while the market for room ACs comprised the balance Rs7,000 crore.

A leading telecom infrastructure and solutions company, Huawei's relationship with India goes back to 1999, when it established the first overseas R&D centre in Bangalore. Over the years, Huawei has partnered with the Indian government, public sector companies and private enterprises to enable rapid growth of telecommunication services in the country. Today, India is Huawei's second largest market outside China with an employee base of over 6,200 employees.

Enterprise business is becoming increasingly important in India and associated IT applications are undergoing dramatic changes. The Indian enterprise market is estimated to grow to Rs. 38,400 crore ($8 billion) by 2014 from the current size of Rs 14,400 crore ($3 billion).

Commenting on the double win, Suraj Nagappa, Group Business Director, DDB MudraMax, Digital, said, “Both Hitachi and Huawei are important wins for us. We won the businesses in closely contested pitches. We are happy that our clients have shown faith in us and are excited to work with both teams.”

Sathyamurthy Namakkal, President and Head of Media, DDB MudraMax, said, “With our full fledged and highly qualified digital teams across offices, we are best poised to offer complex and first of its kind digital solutions to our clients. Huawei and Hitachi are very exciting wins for us with immense scope for creative digital solutions".

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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