Vespa launches digital campaign 'Once Upon A Vespa'

The interactive campaign, designed by Meridian and OgilvyOne Worldwide, is in preparation for the iconic scooter brand's India launch

BestMediaInfo Bureau | Delhi | April 26, 2012

In preparation for its launch in India, Vespa is leaving no stone unturned to make Indian customers aware of the brand's legend. Vespa has taken a first-of-its-kind heritage education initiative through a digital campaign that not only educates consumers about its rich heritage and culture but does so in a fun and involving manner that's contemporary yet classic. This online experience also creates a desire to own this iconic brand

Conceptualised and designed by OgilvyOne Worldwide in partnership with Meridian Communications, the 'Once Upon A Vespa' campaign takes users on an interactive journey of the brand's rich heritage, peppy attitude and love for the open road.

“With a brand like Vespa we had to create an extremely immersive story around its iconic lineage and interesting anecdotes, which is what 'Once Upon A Vespa' is all about,” said Prasanna Kulkarni, Senior Creative Director, OgilvyOne Worldwide.

The 'Once Upon A Vespa' contest primarily focuses on the brand's origins, its impact in the world of two-wheelers and its influence on popular culture. Lucky winners stand to win a trip to Italy, Vespa scooters and other prizes if they successfully complete all the stages of the contest. This contest is open via www.onceuponavespa.com and the brand's Facebook Timeline  www.facebook.com/vespaindia.

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