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Saatchi & Saatchi ropes in Ashutosh Karkhanis as ECD

He will head the creative team in Mumbai. He comes from Ray and Keshvan - The Brand Union

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Saatchi & Saatchi ropes in Ashutosh Karkhanis as ECD

Saatchi & Saatchi ropes in Ashutosh Karkhanis as ECD

He will head the creative team in Mumbai. He comes from Ray and Keshvan - The Brand Union

BestMediaInfo Bureau | Delhi | April 26, 2012

publive-imageSaatchi & Saatchi India has announced the appointment of Ashutosh Karkhanis as Executive Creative Director. As part of his responsibility, Karkhanis will head the creative team in Mumbai. He comes from Ray and Keshvan - The Brand Union, India's biggest brand consulting firm, where he was Creative Director.

About the new addition to his team, Ramanuj Shastry, National Creative Director, Saatchi & Saatchi India, said, “Ashu is an awesome talent and an outstanding leader. But more importantly, he is an exceptional man. I worked with him at Rediffusion Y&R and in the process became a fan of his work – be it advertising, design, digital or photography. He will bring with him new energies and new thinking. He's a total rock star and I look forward to working with him.”

Nisha Singhania, GM in Saatchi & Saatchi's Mumbai office, said, “Ashu will be a critical driver of transformation at Saatchi & Saatchi Having worked with him both at Grey and at Rediffusion, I find his passion for ideas absolutely infectious. His experience in design and digital gives us the edge that we need to succeed in today's VUCA world.”

During his 20-year career, Karkhanis has worked with Lowe, Enterprise, Ambience, Grey, Contract and Rediffusion Y&R. He has handled clients such as Britannia, Unilever, Kotak Mahindra, HSBC, Asian Paints, Taj Hotels, The Economic Times, Kingfisher Airlines, Himalayan Water, Tata Nano and Tata Sky. A successful Executive Creative Director in advertising, he decided to make the switch to design, and after a momentous year, he was awarded the mandate for the new digital division at Rediffusion Y&R, Mumbai.

Last year he moved base to Bangalore to head the design department at Ray and Keshvan - The Brand Union. There he got a chance to work closely with Sujata Keshvan to explore his design side and enhance it.

Said Karkhanis about his new role, “Today, when I see my young sons playing on the iPad, I realise that digital is the future. With Saatchi & Saatchi I have found the perfect match. I am truly excited to join this great team.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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