Wizcraft Entertainment picks both the FM station as radio partner for the glittering opening ceremony to be held in Chennai
BestMediaInfo Bureau | Delhi | April 2, 2012
The stage is all set for DLF Indian Premiere League (IPL) 2012 opening night commencing on April 3, 2012 in Chennai. Riding on the fun side of the most enthusiastic evening, Superhits 93.5 RED FM and 93.5 Suryan FM has partnered with Wizcraft Entertainment Pvt Ltd to be the radio partner for the glittering opening ceremony to be held in Chennai.
Both Red FM and Suryan FM are known as the ‘Station for Expression’ to the common man and RED’s famous tag line ‘Bajaate Raho!’ is already a part of common parlance. Believing in its philosophy, it only made sense for RED FM and Suryan FM being the sole radio partner for the opening night giving the listeners an opportunity to experience and be a part of the evening through interactive contest format on radio.
Speaking on this grand tie-up, Nisha Narayanan, Senior VP Projects and Programming RED FM commented, “We are proud to be associated with DLF IPL 2012 opening night. With this tie-up, it goes without saying that RED FM and Suryan FM are the most popular stations in the country. We have planned a bunch of exciting programming initiatives to reach out to our listeners by enticing them to participate and be a part of the opening night. Wizcraft and our station network relationship tie-ups only prove for a stronger foundation giving us a fantastic opportunity to be a part of the grand opening night.”
Taking the partnership forward, RED FM and Suryan FM has some robust plans promoting the grand event for the evening. Being radio partner will give the station an opportunity to witness with eminent Bollywood personalities such as Amitabh Bachchan, Salman Khan, Priyanka Chopra, Prabhudeva and Kareena Kapoor along with international celebrities such as Katy Perry.
Creating a buzz around the gala night, RED FM has created a special contest giving a golden chance to their listeners to be a part of evening. The contest is titled as, ‘RJ ko maska lagao aur DLF IPL 2012 OPENING NITE Par Jaao’. The contest kick-started from March 27, 2012 and shall conclude on April 2, 2012. The contest is on air currently in Mumbai, Delhi, Ahmedabad & Bangalore.
As for Suryan FM, the Chennai station is following a contest format where in a simple question is asked on-air and listeners who answer to the question correctly win the gala evening passes.
It’s a simple contest where the listeners need to call the Radio Jockeys (RJ) of the respective shows and impress the RJ in their best persuasion style to why he/she should be the one accompanying the RJ for the grand evening. One lucky listener who manages to win in each city gets a chance to go Chennai with the RJ and be a part of the DLF IPL 2012 Opening Night!